Leede Research


1332 S 26th Street #200
S 26th Street
Manitowoc, WI 54221-0355

: 920-683-5940
FX: 920-683-5950
EM: Send Email


Dean Halverson
Corporate CEO

Terry Schimmel
Sr. Business Development

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Recruiting
• Telephone Data Collection
Quantitative Data Collection Services
• Computer-Assisted Telephone Interviewing (CATI)
• Design & Analysis
• Internet/Web Based Surveys
Interviewing Specialties by Audience
• Banking/Finance
• Business-to-Business
• Consumer Products/Services
• Energy/Utility
• Hard to Reach Populations
• New Products
• Utilities
Research Methods
• Attitude/Usage
• Brand Research
• Concept Testing
• Conjoint Analysis
• Mixed Mode
• Panels


Wisconsin Headquarters, Full-service information firm with 35+ years of research experience. Minneapolis qualitative and usability facility at the West End. Top Midwest usability destination. Specialists in Broad Range Development work. Strong experience in Insurance, Health Care, Agri-Business, Financial Services, Food and Consumer Products. Strong partnerships with Agencies and Web Development firms. Specialists in B2C and B2B panel access with resources in 38 countries.

Central Telephone Facility
# Stations: 25
International Coverage: Yes
CATI Stations: 25 with Ci3, CATI software
Multi-Lingual Interviewing: Some Spanish & Partners Worldwide 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 12000 names
Opt-In for: consumer
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Description: High quality recruiting for both consumer and specialty needs including medical professionals and health consumers. Local database and national access for quick turnaround and high show rates.
Focus Group Services
Facility Location: office building  
Miles from Airport: 10  
# Rooms: 1 focus group room
Usability lab: 5+ PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 20 ' x 20 ' - 14 seats
Description: Strong Mid-America sample for early stage concept testing and development. Convenient location with high quality panel members for consumer products, food and healthcare needs.
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: 5 computer/tablet/devices with Sawtooth software
Internet Access: Yes
Description: Experienced facilty for testing consumer goods, food, healthcare, and financial needs. IUT's also available with experienced panel.
Off-Site/Remote Interviewing
Remote/Field Interviewing: For On-Site Assignments
Research Software
Computer-Assisted Telephone Interviewing (CATI): Sawtooth  
Mobile: Multiple Partners  
Panel: Multiple Partners  
Statistical Analysis: SPSS, IBM Reporter  
Tabulation: SPSS  
Web Survey (CAWI): Sawtooth, CMIX Platform