Leede Research


1332 S. 26th St.
PO Box 355
Manitowoc, WI 54221-0355

: 920-683-5940
FX: 920-683-5950
EM: Send Email


Dean Halverson
Corporate CEO

Terry Schimmel
Sr. Business Development

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Home Use Test/Product Placement
• Recruiting
• Telephone Data Collection
Quantitative Data Collection Services
• Computer-Assisted Telephone Interviewing (CATI)
• Design & Analysis
• Internet/Web Based Surveys
• Programming of CAPI/CATI Interviewing
• Questionnaire Design
Interviewing Specialties by Audience
• Banking/Finance
• Business-to-Business
• Consumer Products/Services
• Energy/Utility
• Food and Beverage
• Hard to Reach Populations
• Medical/Surgical Products
• New Products
• Patients
• Utilities
Research Methods
• Attitude/Usage
• Brand Research
• Business-to-Business
• Concept Testing
• Conjoint Analysis
• Durable/Non-Durable/Consumer Goods
• Mail Survey Research
• Satisfaction Surveys


Full-service information firm with 35+ years of research experience. Minneapolis qualitative and usability facility at the West End. Top Midwest usability destination. Specialists in Product and Branding Development work. Strong experience in Insurance, Health Care, Agri-Business, Financial Services, Food and Consumer Products. Strong partnerships with Agencies and Web Development firms. Specialists in B2C and B2B panel access with resources in 38 countries.

Central Telephone Facility
# Stations: 35
International Coverage: Yes
CATI Stations: 35 with Ci3, CATI software
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 12000 names
Opt-In for: consumer
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Description: High quality recruiting for both consumer and specialty needs including medical professionals and health consumers. Local database and national access for quick turnaround and high show rates.
Focus Group Services
Facility Location: office building  
Miles from Airport: 10  
# Rooms: 1 focus group room
Usability lab: Yes  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 20 ' x 20 ' - 14 seats
Description: Strong Mid-America sample for early stage concept testing and development. Convenient location with high quality panel members for consumer products, food and healthcare needs.
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: 5 computer/tablet/devices with Sawtooth software
Internet Access: Yes
Description: Experienced facilty for testing consumer goods, food, healthcare, and financial needs. IUT's also available with experienced panel.
Off-Site/Remote Interviewing
In-Store Demos: Yes  
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments
Research Software
Computer-Assisted Telephone Interviewing (CATI): Sawtooth  
Mobile: Multiple Partners  
Panel: Multiple Partners  
Statistical Analysis: SPSS, IBM Reporter  
Tabulation: SPSS  
Web Survey (CAWI): Sawtooth