Leede Research

Leede Research

5401 Gamble Drive Suite 100
Minneapolis, MN 55416

: 612-314-4402
P2: 612-314-4401
FX: 612-314-4404
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Deborah Seim
Vice President
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Ross Viland
Senior Project Manager
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Technology Provider
  • Transcription Services
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Home Use Test/Product Placement
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
• Recruiting
• Smartphone/Tablet Interviewing
• Transcription Services
• Usability Lab
• Video Streaming Services
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
• Telephone Data Collection
Quantitative Data Collection Services
• Data Entry/Data Processing/Tabulations
• Design & Analysis
• Internet/Web Based Surveys
• Questionnaire Design
Interviewing Specialties by Audience
• Affluent/Wealthy
• Agriculture
• Banking/Finance
• Business-to-Business
• Children/Tweens/Teens
• College Students
• Consumer Products/Services
• Education
• Fifty+/Seniors/Elderly
• Food and Beverage
• Hard to Reach Populations
• Healthcare (consumer health conditions)
• Human Resources
• Industrial
• International Research and Services
• Legal/Insurance
• Medical Professionals
• Medical/Surgical Products
• New Products
• Package Goods
• Patients
• Technology/High Tech/IT
• Utilities
Related Services & Providers
• CAPI/CATI Software
• Field Management
• Survey Programming
• Survey/Cross Tabulation/Statistical Software
• Usability Equipment
Research Methods
• Attitude/Usage
• Benchmarking
• Brand Research
• Business-to-Business
• Cell Phone/Mobile Data Collection
• Concept Testing
• Conjoint Analysis
• Ethnographic Research
• Eye Tracking
• Interactive Usability Testing
• Mobile
• Moderation
• Online Interviews/Discussions/Diaries
• Panels
• Report Writing
• Satisfaction Surveys
• Taste Tests/Sensory Tests


A beautifully designed focus group and a built-in HD usability lab conveniently located in the West End area of St. Louis Park. We are located minutes from downtown Minneapolis and within 20 minutes of the airport. Leede Research provides outstanding recruitment for any qualitative and quantitative methodology. We are a full-service market research firm with extensive experience with usability testing, qualitative research, and ethnographic in-home and in-store research.

Central Telephone Facility
# Stations: 15
International Coverage: Yes
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 15,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: We specialize in medical, children, professional, and ethnographic in-home and in-store research studies.
Focus Group Services
Facility Location: office building  
Miles from Airport: 17  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: 2 PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 22 ' x 28 ' - 16 seats
Room 2: 16 ' x 15 ' - 8 seats
Description: We have a modern focus group facility and a usability facility with built-in HD. Overall, we have extensive experience in ethnographic and product placement research.
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: 2 computer/tablet/devices
Internet Access: Yes
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
Remote/Field Interviewing: For On-Site Assignments