Line of Sight Group


2355 Highway 36 West
Roseville, MN 55113 USA

: 888-723-6188
P2: 651-204-6813
EM: Send Email


Stephen Schulz

Brett Norgaard

On the Web

My Dashboard - Log In

Tools available when logged in
Add Listing Notes Add to RFP List Add as a Favorite
Send RFP Now
Business Type
  • Data Collection - Qualitative
  • Full Service
  • Related Support Services
  • Research Supplier / Provider
Data Collection Methodologies
Off-Site/Remote Interviewing
• Off-Site/Remote Intercepting
Research Methods
• Other - Competitive Intelligence


FOCUS. PROTECT. GROW. | Line of Sight Group provides the information & insights needed to take strategic action. We have been helping organizations make the right strategic moves for nearly 20 years through proactive and ethical competitive intelligence and analysis. This is done by informing and supporting strategic decisions, monitoring market dynamics, and managing strategic knowledge. Our exploratory and strategic analysis and competitive intelligence services are highly customized to focus squarely on your unique business objectives and integrated on a robust knowledge platform to enable your organization to more quickly identify new opportunities and align resources to outperform your competition. Line of Sight Group’s Market-i Competitive Intelligence Program is a SCIP “Endorsed” product. Strategic and Competitive Intelligence Professionals (SCIP) is the nonprofit Association representing the Integrated Intelligence industry internationally for over 32 years.


External vs. Internal: The Difference between Strategy and Planning by Steve Schulz
Strategic plans all tend to look pretty much the same. They have three major parts: a vision or mission statement, a list of initiatives, and a conversion of the initiatives into budgets. While they may produce better budgets, they are not about strategy. Strategy is about what we choose to do as an organization (and not to do) and why. It is about where to place ‘bets’... When the core elements of strategy are aligned and when decisions are driven by solid external knowledge, organizations can confidently place strategic bets in a way that both grows revenue and delivers it in a way that is profitable for the company.
Is it Time to Do Some Disrupting of Your Own? by Brett Norgaard
Much has been written about the fear of being disrupted. Maybe it is actually time to do a little disrupting of your own, and strike fear into others. This blog post shows an example of a company thoroughly understanding their external environment, making a calculated move and capitalizing.
Getting it Right with This Year’s Strategic Planning Process by Steve Schulz
In this blog post, Steve Schulz explores what is possibly the most important aspect of the strategic planning process – the external environmental assessment.
Disruption and Innovation – Two Sides of the Same Coin by Brett Norgaard
Presentations at the Product Development Management Association (PDMA) Annual Conference in Atlanta, where Line of Sight Group was also an event sponsor, revealed how business model innovation and disruption are different sides of the same coin. There were great examples regarding the pace of technology, the readiness of customers and the subsequent impact on new business models.
Line of Sight’s Competitive Intelligence System Now SCIP Endorsed by Jennifer Swain
Line of Sight Group is proud to announce that our Market-i Competitive Intelligence System has been recognized as a SCIP “Endorsed” product! Strategic and Competitive Intelligence Professionals (SCIP) is the nonprofit Association representing the Integrated Intelligence industry internationally for over 32 years. Our intelligence services fit directly with our analysis services - helping our clients develop deep insight and strategic options.
Case Studies:
Line of Sight Group Case Studies
We’ve chosen a few case studies that directly pertain to your role within the organization; learn more about how we have helped other clients in the past. Don’t see what you’re looking for…just ask!