Luth Research, LLC


1365 Fourth Ave.
San Diego, CA 92101

: 800-465-5884
FX: 619-234-5888
EM: Send Email


Roseanne Luth

Candice Rab
SVP‚ New Products

Samantha Baca
Project Supervisor

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Related Support Services
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Recruiting
• Telephone Data Collection
Quantitative Data Collection Services
• Computer-Assisted Personal Interviewing (CAPI)
• Computer-Assisted Telephone Interviewing (CATI)
• Data Entry/Data Processing/Tabulations
• Internet/Web Based Surveys
• Programming of CAPI/CATI Interviewing
Interviewing Specialties by Audience
• Business-to-Business
• Children/Tweens/Teens
• Hard to Reach Populations
• Medical Professionals
• Minority/Low Incidence Segments - Hispanic
• Multi-Lingual Interviewing
• Technology/High Tech/IT
Related Services & Providers
• CAPI/CATI Software
• Internet/Web Based Survey Software
• Minority or Female Owned Business
• Predictive Dialing/Autodialers
• Validation Services
• Videoconferencing Equipment
Research Methods
• Brand Research
• Cell Phone/Mobile Data Collection
• Forecasting/Trend Research
• Full Service
• Mobile
• Online Interviews/Discussions/Diaries
• Panels
• Syndicated Research


For more than 35 years, Luth Research has been advancing next generation consumer intelligence with innovative market research approaches. Powered by our proprietary online research panel and cross-platform digital tracking capabilities, as well as traditional focus group and call center services, our innovative research methods help today’s businesses thrive.

Central Telephone Facility
# Stations: 110
International Coverage: Yes
CATI Stations: 110 with CfMC, Query, Survent, Proprietary software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 100,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: Pre-recruit to phone, online and CLT, taste tests, and national recruiting.
Focus Group Services
Facility Location: office building  
Miles from Airport: 3  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: Yes  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 22 ' x 23 ' - 20 seats
Room 2: 17 ' x 20 ' - 20 seats
Description: Located in the heart of San Diego, minutes from the airport and downtown hotels, our qualitative services have been consistently rated in the top five nationally.
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Personal Interviewing (CAPI): CfMC  
Computer-Assisted Telephone Interviewing (CATI): CfMC,  
Statistical Analysis: Mentor, SPSS  
Tabulation: Mentor, SPSS  
Web Survey (CAWI): CfMC, Proprietary, IntelliSurvey