Luth Research, LLC

 

Headquarters
1365 Fourth Ave.
San Diego, CA 92101

: 800-465-5884
FX: 619-234-5888
EM: Send Email

Contacts

Roseanne Luth
President

Candice Rab
SVP‚ New Products

Samantha Baca
Project Supervisor

On the Web

www.luthresearch.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Related Support Services
  • Research Supplier / Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Recruiting
Quantitative
• Telephone Data Collection
Quantitative Data Collection Services
• Computer-Assisted Personal Interviewing (CAPI)
• Computer-Assisted Telephone Interviewing (CATI)
• Data Entry/Data Processing/Tabulations
• Internet/Web Based Surveys
• Programming of CAPI/CATI Interviewing
Interviewing Specialties by Audience
• Business-to-Business
• Children/Tweens/Teens
• Hard to Reach Populations
• Medical Professionals
• Minority/Low Incidence Segments - Hispanic
• Multi-Lingual Interviewing
• Technology/High Tech/IT
Related Services & Providers
• CAPI/CATI Software
• Internet/Web Based Survey Software
• Minority or Female Owned Business
• Predictive Dialing/Autodialers
• Validation Services
• Videoconferencing Equipment
Research Methods
• Brand Research
• Cell Phone/Mobile Data Collection
• Forecasting/Trend Research
• Full Service
• Mobile
• Online Interviews/Discussions/Diaries
• Panels
• Syndicated Research

 

Description
For more than 35 years, Luth Research has been advancing next generation consumer intelligence with innovative market research approaches. Powered by our proprietary online research panel and cross-platform digital tracking capabilities, as well as traditional focus group and call center services, our innovative research methods help today’s businesses thrive.

Central Telephone Facility
# Stations: 110
International Coverage: Yes
CATI Stations: 110 with CfMC, Query, Survent, Proprietary software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 100,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
business
Description: Pre-recruit to phone, online and CLT, taste tests, and national recruiting.
Focus Group Services
Facility Location: office building  
Miles from Airport: 3  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: Yes  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 22 ' x 23 ' - 20 seats
Room 2: 17 ' x 20 ' - 20 seats
   
Description: Located in the heart of San Diego, minutes from the airport and downtown hotels, our qualitative services have been consistently rated in the top five nationally.
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Personal Interviewing (CAPI): CfMC  
Computer-Assisted Telephone Interviewing (CATI): CfMC,  
Statistical Analysis: Mentor, SPSS  
Tabulation: Mentor, SPSS  
Web Survey (CAWI): CfMC, Proprietary, IntelliSurvey