MBA Recherche

MBA Recherche

1470 Peel Street
Tower B, Suite 800
Montreal, Quebec H3A 1T1 Canada

: 514-284-9644
FX: 514-284-0668
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Maxime Bourbonnais
President & CEO
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Mariam Karem
Operations Director
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Sampling
Quantitative Research: Our main objective is to provide our clients with valid, actionable, and reliable data. In order to achieve that, our attention to detail is second to none. We don’t outsource our surveys and polls, our team of local expert interviewers is highly trained, and strict quality control checks are constantly in place. Our state-of-the-art, Montreal-based call center allows our clients to follow the progress of their research projects in real-time. We never leave our clients in the dark; we work with them, and provide timely updates so that everyone is always on the same page. Additionally, by strategically using and managing samples, varying calling times, and constantly training our staff to address objections, we are able to attain response rates of over 40%.

Qualitative Research: From recruiting, to moderating and linguistic services, MBA Recherche is a recognized and trusted provider of industry leading focus group services. Beautiful focus group room, convenient downtown location, professional and accredited staff, rigorous and monitored recruiting practices, and state of the art recording and streaming technology. Whether it is through our secured proprietary database, through our respect of PIPEDA (Personal Information Protection and Electronic Documents Act), or through the constant supervision of the recruiting work conducted in our phone room, our objective is to recruit eligible and creative respondents that perfectly match your recruiting specifications. Whether you are looking for pre-determined service points intercepts, mall intercepts, street intercepts, or "mystery shopping" type studies, MBA Recherche has the resources and the know-how required to successfully manage your research projects. Also programming, coding and data processing services available.

Max Diff: MaxDiff is a conjoint analysis methodology that ranks the various attributes of a brand, product or service from most important to least important, or from most attractive to least attractive. The questionnaires are easy to use because respondents only need to choose the most and least desirable elements from a list of attributes. This approach is more intuitive than importance ranking, because respondents only need to concentrate on 4 or 5 attributes at a time, instead of a long series of items.

OmniMax: OmniMax is MBA Recherche’s weekly omnibus in which we poll 1000 residents of the province of Québec on various topics. It’s an unparalleled chance for the Québécois people to give their opinion and be heard. If you want to place a question of your own in our omnibus, we guarantee it’s the easiest and most affordable way to reliably poll the population of Québec.

Proprietary panels: Thanks to the expertise we have gathered by building and managing our own panel and our clients’ proprietary panels, we can offer access to this great research platform for a fraction of the prices you would have to pay to develop your own solution.

Central Telephone Facility
# Stations: 20
International Coverage: Yes
CATI Stations: 20 with Voxco software
Multi-Lingual Interviewing: French and English 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 10 recruiters on staff 
Database available: 20000 names
Opt-In for: consumer
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Focus Group Services
Facility Location: office building  
Miles from Airport: 15  
# Rooms: 1 focus group room
Usability lab: Yes  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 16 ' x 14 ' - 12 seats
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 6 computer/tablet/devices with Voxco software
Internet Access: Yes
Off-Site/Remote Interviewing
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Research Software
Computer-Assisted Personal Interviewing (CAPI): Voxco  
Computer-Assisted Telephone Interviewing (CATI): Voxco  
Communities: Recollecctive  
Mobile: Voxco  
Panel: Proprietary  
Project Management: n/a  
Social Media: n/a  
Statistical Analysis: SPSS, MaxDiff  
Tabulation: StatXP, Wincross,  
Web Survey (CAWI): Voxco