MacConnell Research Services, Inc.

 

Branch
3393 Peachtree Rd. Ste 2038E
Atlanta, GA 30326

: 404-846-0005
FX: 404-846-0009
EM: Send Email

Contacts

Terri Clark
President

Jeff Frazier
Pre-Recruit Manager

Carmen Gilley
Lenox Square Mall Manager

On the Web


www.macconnellresearch.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Online Surveys
  • Related Support Services
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Laundry Services
• Mall Location
• Smartphone/Tablet Interviewing
Quantitative
Mall Intercept
• Enclosed Interviewing Rooms
• Flexible/Partitioned Interviewing Rooms
Off-Site/Remote Interviewing
• Mystery Shopping
• Off-Site/Remote Intercepting
• Store Auditing/Demos/Distribution Checks
Quantitative Data Collection Services
• Computer-Assisted Personal Interviewing (CAPI)
• Internet/Web Based Surveys
Interviewing Specialties by Audience
• Alcohol Beverages
• Arts/Entertainment/Recreation
• Automotive/Transportation
• Car Clinics
• Consumer Products/Services
• Conventions/Meetings
• Exercise & Fitness
• Fifty+/Seniors/Elderly
• Food and Beverage
• Minority/Low Incidence Segments - Black/African American
• Minority/Low Incidence Segments - Hispanic
• New Products
• Restaurant/Food Services
• Travel/Tourism
Research Methods
• Ethnographic Research
• Fragrance Tests/Sensory Tests
• Government
• Home Use Testing (HUT)
• Mock Jury/General Opinion
• Satisfaction Surveys

 

Description
We are an owner-operated company dedicated to service thinking inside and outside the box. We specialize in what some might consider impossible jobs. Our facility has its own store.

You can simulate any type of store there for labeling studies. Grocery Store, Convenience Store, Drug Store, Discount Stores such as Wal-Mart, Target or Dollar General.

Central Telephone Facility
# Stations: 15
International Coverage: Yes
Multi-Lingual Interviewing: English, Spanish and French 
In-House Tabulations: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 12 recruiters on staff 
Database available: 25,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
business
Medical
Description: Medical, Diabetes, Children, College, Lawyers, Mock Juries, Car Shows, Elderly, African American, Hispanic, Teens, Parent/Child, Consumer,Construction,Restaurants, Government, Airport,Airlines,Theatres Conventions, Trade shows,
Focus Group Services
Facility Location: office building,mall  
Miles from Airport: 19  
Internet Access: Yes  
Usability lab: 20 PCs with internet access  
Test kitchen: Yes
One-on-one, In-depth interviewers: Yes
Description: Focus Viewing for Store Lab
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 20 computer/tablet/devices with NA software
Internet Access: Yes
Description: 20 individually secured computer testing stations for taste tests/product tests/self-admin
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Description: Very experienced staff. Bi-lingual. Diversely trained for PDA's/mobile internet media.
Mall Location
Mall Name: Lenox Square
City, State, Country: Atlanta, GA
Phone: 404-842-0005 
Contact Name, Title: Carmen Gilley, Mgr. 
Email: lenox@macconnellresearch.com 
Enclosed Mall: Yes
Front Entrance Inside Mall: Yes
Distance from Airport: 18 miles
Number of Units in Mall: 217
Test Kitchen: Yes
Client Viewing Capabilities: Yes
Enclosed Interviewing Rooms: 7
Focus Group Room: Yes
Computers for interviewing: 25 available  
Internet Access: Yes
Mall Description:
Shelf displays of up to 24 ft available with curtains. Store lab with 40 feet walls.
Mall Name: Santa Fe Mall
City, State, Country: Duluth, GA
Phone: 404-846-0005 
Contact Name, Title: Jeff Frazier, Lenox Square Manager 
Email: corporate@macconnellresearch.com 
Enclosed Mall: Yes
Front Entrance Inside Mall: Yes
Distance from Airport: 33 miles
Number of Units in Mall: 97
Enclosed Interviewing Rooms: 7
Computers for interviewing: 7 available  
Internet Access: Yes
Mall Description:
Hispanic Mall- Acculutrated, Unacculturated Biculturated