Market Probe International, Inc.

Market Probe International, Inc.

150 East 52nd Street, Suite 800
New York, NY 10022

: 212-725-7676
FX: 212-725-7529
EM: Send Email


Alan Appelbaum
President & CEO

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Home Use Test/Product Placement
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
• Recruiting
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
• Telephone Data Collection
Off-Site/Remote Interviewing
• Mystery Shopping
• Off-Site/Remote Intercepting
Quantitative Data Collection Services
• Computer-Assisted Personal Interviewing (CAPI)
• Computer-Assisted Telephone Interviewing (CATI)
• Data Entry/Data Processing/Tabulations
• Design & Analysis
• Internet/Web Based Surveys
• Programming of CAPI/CATI Interviewing
• Questionnaire Design
Interviewing Specialties by Audience
• Affluent/Wealthy
• Agriculture
• Automotive/Transportation
• Banking/Finance
• Business-to-Business
• Car Clinics
• Consumer Products/Services
• Executive/C-Level
• Food and Beverage
• Healthcare (consumer health conditions)
• Industrial
• International Research and Services
• Medical Professionals
• Travel/Tourism
Related Services & Providers
• Presentation/Reports/Infographics Creation
• Research Reporting/Analysis
• Survey Programming
Research Methods
• Attitude/Usage
• Brand Research
• Business-to-Business
• Co-Creation
• Concept Testing
• Conjoint Analysis
• Ethnographic Research
• Fragrance Tests/Sensory Tests
• Full Service
• Home Use Testing (HUT)
• Intercepts
• International Research and Services
• Mail Questionnaires/Surveys
• Moderation
• Online Interviews/Discussions/Diaries
• Report Writing
• Research Consultation
• Segmentation
• Taste Tests/Sensory Tests


Market Probe International, Inc. is a global market research company that provides business-to-business and consumer research, both quantitative and qualitative, throughout the U.S. and worldwide. We provide a full range of research consulting, data gathering, programming, tabulating and analytical services. Market Probe International is a member of Esomar, AMA, QRCA and GlobalNR. Market Probe International is widely respected for offering a consistently high quality of market research support. 90% of our business is generated from repeat clients and referrals.

Central Telephone Facility
# Stations: 70
International Coverage: Yes
CATI Stations: 70 with Voxco software
Multi-Lingual Interviewing: Spanish,French, Germany, Italian and many others 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: Recruiting for Quantitiative, Qualitative, Onsite, Offsite, Online, Consumer, B2B, Medical, Hard to Reach Audiences
Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Description: We utilize a network of focus facilities across the US enabling studies in cities across the country as needed, and multi-city projects with consistency.
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: We have specialized and professional interviewing staff appropriate for on-site events, in-store and on-street interviewing.
Research Software
Computer-Assisted Personal Interviewing (CAPI): Dimensions  
Computer-Assisted Telephone Interviewing (CATI): Voxco, CfMC, Asquery  
Communities: 2020, Krealinks  
Statistical Analysis: SPSS  
Tabulation: Quantime  
Web Survey (CAWI): Dimensions