MarketVision Research

MarketVision Research

5151 Pfeiffer Rd Suite 300
Cincinnati, OH 45242 United States

: 5137913100
P2: 5137913100
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Tina Rucker
Sr. Vice President
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Brian Dundon
Sr. Vice President
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MarketVision Research

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Home Use Test/Product Placement
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
Quantitative Data Collection Services
• Design & Analysis
• Internet/Web Based Surveys
Research Methods
• Attitude/Usage
• Brand Research
• Business-to-Business
• Co-Creation
• Concept Testing
• Conjoint Analysis
• Durable/Non-Durable/Consumer Goods
• Ethnographic Research
• Full Service
• Home Use Testing (HUT)
• International Research and Services
• Mixed Mode
• Moderation
• Non-Profit
• Online Interviews/Discussions/Diaries
• Proprietary Methodological Approach
• Research Consultation
• Satisfaction Surveys
• Segmentation
Social Media Research Services
• Social Listening


For more than 35 years, MarketVision has provided its clients with innovative design, execution and interpretation of marketing research to deliver fresh consumer insights and market knowledge to clients worldwide. As a global AMA top-50 full service marketing research consultancy, MarketVision offers services ranging from research design and implementation to statistical analysis and marketing consulting.

MarketVision is an integrated research firm with 20 in-house moderators for qualitative expertise and a full suite of quantitative platforms including a best-in-class online community platform, an online research panel, mobile apps for diaries and in-the-moment research, and reporting portals.

MarketVision is headquartered in Cincinnati but has client service offices in Indianapolis, Cleveland, Fort Worth/Dallas, Los Angeles, New York, and Philadelphia.

Our Cincinnati facility is the area's premier facility and includes two full suites and an IDI room.

Central Telephone Facility
# Stations: 56
CATI Stations: 56 with Ci3, Viewpoint Forum software
Multi-Lingual Interviewing: English, Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 24 recruiters on staff 
Database available: 64,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: Quantitative and Qualitative Recruitment. Services include custom recruitment, TDIs, and scheduling.
Focus Group Services
Facility Location: office building  
Miles from Airport: 25  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: 10 PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 16 ' x 24 ' - 24 seats
Room 2: 15 ' x 22 ' - 14 seats
Description: MarketVision conducts more than 500 qualitative research projects each year including focus groups, in-depth interviews, taste tests and product placements in our facility in Cincinnati and around the world.
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: 10 computer/tablet/devices with Query, Ci3, Viewpoint Forum software
Internet Access: Yes
Research Software
Computer-Assisted Personal Interviewing (CAPI): Ci3, Viewpoint Forum  
Computer-Assisted Telephone Interviewing (CATI): Viewpoint Forum  
Communities: Proprietary Platform  
Mobile: Proprietary Platform  
Panel: Viewpoint Forum  
Social Media: Synthesio  
Statistical Analysis: SAS  
Tabulation: Quantum, Mentor, JMP  
Text Analysis: Language Logic, Zakta  
Web Survey (CAWI): Viewpoint Forum (proprietary)