MARKETING SYSTEMS GROUP is a leading provider of sampling, technology, and information solutions customiz" />

Marketing Systems Group


755 Business Center Drive
Suite 200
Horsham, PA 19044 USA

: 800-336-7674
P2: 215-653-7100
FX: 215-653-7115
EM: Send Email


Jeff Palish
Senior Vice President

Susan Emery
Executive Vice President

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Business Type
  • Online Research Services
  • Online Surveys
  • Sampling
  • Supplier / Provider
  • Technology Provider
Data Collection Methodologies
Quantitative Data Collection Services
• Internet/Web Based Surveys
• Predictive Dialing/Autodialers
• Questionnaire Design
Related Services & Providers
• Database Software
• Internet Sampling
• Internet/Web Based Survey Software
• Mobile Survey Software
• Online Nonprobability Panel
• Online Probability Sample
• Other - Recruiting Software
• Predictive Dialing/Autodialers
• Survey Programming
• Telephone Addressed Based Sample (ABS)
• Telephone Low Incidence/Targeted Sample
• Telephone Random Digit Dial Sample (RDD)
• Telephone Sampling



MARKETING SYSTEMS GROUP is a leading provider of sampling, technology, and information solutions customized for the survey, sensory and market research community. With over three decades of expertise in building the best sampling frames, we pride ourselves in helping our customers achieve effective sampling strategies with a focus on sample representation. We also offer a package of robust services that go beyond sampling, including comprehensive list enhancements, statistical consulting, and a full suite of geographic information services.

We are committed to creating solutions that deliver results. With an ideal mix of know-how, experience, service, and innovation to make your research more accessible and responsive, our track record speaks for itself. As a result, we have created a rich legacy of partnering with world leading organizations to help them improve the efficiency and effectiveness of their research processes.


GENESYS is the market research industry’s preferred statistical sample provider. The GENESYS product line includes Landline RDD, Cellular RDD, Consumer household frames, Commercial frames, and now an Advanced Cellular Frame. Virtual GENESYS is the first and only in-house and Web-based survey sample design and generation system. Virtual GENESYS enables you to create the highest quality sample at the lowest possible cost 24-7. Additional products include a robust ancillary data append service for appending name/address, telephone, demographics, geography, and email to any kind of sample. GENESYS also offers the only attended screening service that accurately identifies non-working and business telephone numbers within a landline residential telephone sample as well as a real-time/non-intrusive service to identify inactive telephone numbers within cellular telephone samples.


PreVision™ is an umbrella of services comprised of a full line of solutions for online surveys. Under this comprehensive online ecosystem, our survey research experts provide a complete sequence of services that starts with securing samples with enhanced representation from online panels and continues with developing questionnaires suitable for online surveys, providing weighting and calibrations solutions uniquely developed for samples with representational challenges, and supporting advanced analytics using weighted data from complex surveys.


Automated Feedback and Panel Management done the right way. ARCS® integrates recruitment, scheduling, survey data collection, and custom reporting (using multiple touch points). This set of tools, including a multimode survey builder, are the perfect solution for sensory research, playtest research, product evaluation, qualitative facilities, focus groups, and employee feedback. Identify and schedule participants faster and at a lower cost. Regardless of what your participant engagement needs may be, the ARCS research platform is the solution for you.



PRO-T-S® is the first research telephony system optimized for survey research and is a global leader in research seats. A scalable and modular telephony system, it features multiple dialing modes that are user-variable simultaneously across multiple locations, projects, CATI interfaces, and telephony configurations. Using PRO- T-S®, researchers can improve their data collection operations and increase interviewer productivity and completion rates, through state-of-the-art telephony – without sacrificing survey and sample management standards.

GIS: Geographic Information Systems

Leverage the power of geographic and demographic data using MSG’s full suite of GIS services: reports and maps, geocoding, spatial analytics, geographic frame design and much more. From simple maps and reports to multifaceted data, spatial projects, and custom consulting, MSG’s GIS group has you covered.

Research Software
Communities: ARCS  
Mobile: ARCS  
Panel: ARCS  
Project Management: ARCS  
Web Survey (CAWI): ARCS