Marketing Systems Group is a leader in providing innovative products and services to the research industr" />

Marketing Systems Group

Marketing Systems Group

755 Business Center Drive
Suite 200
Horsham, PA 19044 USA

: 800-336-7674
P2: 215-653-7100
FX: 215-653-7115
EM: Send Email


Jeff Palish
Senior Vice President
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Business Type
  • Online Research Services
  • Sampling
  • Supplier / Provider
  • Technology Provider
Data Collection Methodologies
Quantitative Data Collection Services
• Interactive Voice Response (IVR)
• Predictive Dialing/Autodialers
Related Services & Providers
• Database Software
• Internet Sampling
• Internet/Web Based Survey Software
• Mobile Survey Software
• Other - Recruiting Software
• Predictive Dialing/Autodialers
• Telephone Addressed Based Sample (ABS)
• Telephone Low Incidence/Targeted Sample
• Telephone Random Digit Dial Sample (RDD)
• Telephone Sampling



Marketing Systems Group is a leader in providing innovative products and services to the research industry. We strive to provide the best tools and solutions to help our clients compete in the ever changing research environment. By supplying reliable, cost effective solutions we give our clients the support they need to meet and exceed the growing needs of the research industry.


GENESYS is the market research industry’s preferred statistical sample provider. GENESYS products include sampling frames consisting of Landline RDD, Cellular RDD, Listed Households, Consumer Cellular and Business frames. Virtual Genesys is the first and only in-house and Web-based survey sample design and generation system. The system enables you to generate the highest quality samples at the lowest possible cost. Additional products and services include screening services for landline and cellular sample as well as custom list enhancements including name/address append, phone append, demographic and geo-coding. We offer the only attended screening service that accurately identifies non-working and business telephone numbers within a landline residential telephone sample as well as real time active/inactive flagging on cellular samples.


ARCS® is an all-in-one tool designed to fully manage panels, recruiting and market research data collection. It is designed to help product evaluation managers, qualitative research organizations, focus group researchers, and employee feedback managers gather and analyze their results in less time, at lower cost. ARCS powerful suite of modular tools will be a difference maker in your company. Simple, easy, flexible: it’s the ARCS way, allowing you to focus on what you do best.


U-Dial® was developed to alleviate TCPA compliance concerns. U-Dial balances the need to dial cellular telephone numbers manually while delivering the quality control functionality required in a research call center environment.


PRO-T-S® is the first research telephony system optimized for survey research and is a global leader in research seats. A scalable and modular telephony system, it features multiple dialing modes that are user-variable simultaneously across multiple locations, projects, CATI interfaces, and telephony configurations. Using PRO- T-S®, researchers can improve their data collection operations and increase interviewer productivity and completion rates, through state-of-the-art telephony – without sacrificing survey and sample management standards.

GIS: Geographic Information Systems

Leverage the power of geographic and demographic data using MSG’s full suite of GIS services: reports and maps, geocoding, spatial analytics, geographic frame design and much more. From simple maps and reports to multifaceted data, spatial projects, and custom consulting, MSG’s GIS group has you covered.

Research Software
Communities: ARCS  
Mobile: ARCS  
Panel: ARCS  
Project Management: ARCS  
Web Survey (CAWI): ARCS