Mars Research

 

Headquarters
550 West Cypress Creek Rd.
Suite 310
Fort Lauderdale, FL 33309

: 954-654-7888
P2: 954-771-7725
FX: 954-703-4377
EM: Send Email

Contacts

Ronald Teblum
President

Andrew Teblum
Project Director

On the Web

www.marsresearch.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Recruiting
• Test Kitchen Facility
• Usability Lab
Interviewing Specialties by Audience
• Mock Jury/General Opinion
Research Methods
• Taste Tests/Sensory Tests

 

Description
For over 30 years, Mars Research is one of the most trusted data collection companies in South Florida. Guided by research professionals and industry support staff, we offer a range of survey-based packages using appropriate methodologies.

Our newly-built, upscale Ft. Lauderdale Focus Group facility offers 2 conference rooms, spacious client viewing, video streaming, Translation equipment and a professional team of recruiters that can tackle any project.

Our proprietary “Consumer Touch” survey system is a comprehensive self-administered or interviewer assisted software that works on touch enable computers, laptops, tablets or mobile phones – an effective way to capture consumer insights as well as immediate feedback following a user’s experience or transaction. CREATIVITY LEADS TO INNOVATION

Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 10 recruiters on staff 
Database available: 50000 names
Opt-In for: consumer  
Recruit for: own facility  
Study Types Recruit for: consumer
business
legal
Description: Database totally computerized for quality control and management. Can recruit low incidence respondents / Seniors / Hispanics. ALL RECRUTING COMPLETED IN-HOUSE
Focus Group Services
Facility Location: office building  
Miles from Airport: 12  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: 20 PCs with internet access  
Test kitchen: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 25 ' x 20 ' - 15 seats
Room 2: 22 ' x 12 ' - 10 seats
   
Description: Newly built, State-of-the-art, large conference rooms with viewing for 15+. Break-out room(s) available also. Spanish interviewing/data collection available as well as Translation Equipment.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 20 computer/tablet/devices with Proprietary software
Internet Access: Yes
Description: Conduct Sensory Evaluation, Usability Tests, CLT. Our proprietary "Consumer Touch" survey system is a comprehensive self-administered or interviewer assisted software for computers, laptops or mobile phones.
Off-Site/Remote Interviewing
Taste Tests: Yes  
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Personal Interviewing (CAPI): Custom  
Mobile: Survey Gizmo  
Panel: Custom  
Social Media: Brand Watch  
Statistical Analysis: SPSS/XLStat  
Tabulation: SPSS/Q Research Software  
Web Survey (CAWI): Custom - Proprietary