Mindfield

Mindfield

Headquarters
1012 Kanawah Blvd. E
25313
Charleston, WV 25313 United States

: 304-343-9650
P2: 800-969-9235
FX: 304-343-6522
EM: Send Email

Contacts

Jay Mace
Senior Vice President
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Brad McMillion
Account Executive
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On the Web


Mindfield

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Online Surveys
  • Related Support Services
  • Sampling
  • Supplier / Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Home Use Test/Product Placement
• Recruiting
Quantitative
• Telephone Data Collection
Quantitative Data Collection Services
• Computer-Assisted Personal Interviewing (CAPI)
• Computer-Assisted Telephone Interviewing (CATI)
• Data Entry/Data Processing/Tabulations
• Internet/Web Based Surveys
• Predictive Dialing/Autodialers
• Programming of CAPI/CATI Interviewing
• Questionnaire Design
• Telephone Land Line
Interviewing Specialties by Audience
• Advertising
• Agriculture
• Alcohol Beverages
• Banking/Finance
• Business-to-Business
• Children/Tweens/Teens
• College Students
• Consumer Products/Services
• Fifty+/Seniors/Elderly
• Food and Beverage
• Healthcare (consumer health conditions)
• Medical Professionals
• Mock Jury/General Opinion
• Music Tests
• New Products
• Package Goods
• Patients
• Pharmaceutical
• Restaurant/Food Services
• Sports Enthusiasts
• Utilities
Related Services & Providers
• Field Management
• Internet/Web Based Survey Software
• Minority or Female Owned Business
• Mobile Survey Software
• Online Interviews/Discussions/Diaries Software
• Online Nonprobability Panel
• Online Probability Sample
• Predictive Dialing/Autodialers
• Survey Programming
• Survey/Cross Tabulation/Statistical Software
• Telephone Random Digit Dial Sample (RDD)
• Validation Services
Research Methods
• Attitude/Usage
• Benchmarking
• Brand Research
• Business-to-Business
• Cell Phone/Mobile Data Collection
• Concept Testing
• Conjoint Analysis
• Copy Tests
• Home Use Testing (HUT)
• Image Studies
• Legal Research
• Media Tests
• Mobile
• Mock Jury/General Opinion
• Panels
• Political Polling/General Opinion
• Satisfaction Surveys
• Taste Tests/Sensory Tests
Social Media Research Services
• Data Capture

 

Description
Boasting a rich tradition of almost 40 years in market research and data collection as McMillion Research, Mindfield is the high-end, single resource for all of your online and CATI needs. State of the art online solutions that are robust and pleasing to the both client and online users are daily deliverables for our team. Coupled with MindField Online, the premier consumer panel, research is done right and in high-quality with our real-time electronic countermeasures to insure quality data (IQD™). Real-time reporting, dashboards, and cross tabs that are presentation ready are always a few clicks away on all projects. We are the SOLUTION you’re looking for.

Central Telephone Facility
# Stations: 100
International Coverage: Yes
CATI Stations: 100 with Beacon software
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 125,000 names
Opt-In for: consumer
medical  
Recruit for: own facility
nationally
client off-site location 
Study Types Recruit for: consumer
Employee; Customer
Description: The only live streaming location in Charleston, WV. Give your clients the most state of the art experience.
Focus Group Services
Facility Location: office building  
Miles from Airport: 5  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: 7 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 15 ' x 17 ' - 10 seats
Room 2: 20 ' x 15 ' - 30 seats
   
Description: Only live streaming option in Charleston, WV
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 7 computer/tablet/devices with Beacon software
Internet Access: Yes
Description: Live streaming and digital recording available only at McMillion Research.
Research Software
Computer-Assisted Personal Interviewing (CAPI): Beacon by Decipher  
Computer-Assisted Telephone Interviewing (CATI): Beacon by Decipher  
Communities: Facebook Panel Integration  
Mobile: Beacon by Decipher  
Panel: Proprietary  
Project Management: Proprietary  
Social Media: Proprietary  
Statistical Analysis: Beacon by Decipher  
Tabulation: Beacon by Decipher  
Web Survey (CAWI): Beacon by Decipher