Mindfield

 

Headquarters
1012 Kanawah Blvd. E
25313
Charleston, WV 25313 United States

: 304-343-9650
P2: 800-969-9235
FX: 304-343-6522
EM: Send Email

Contacts

Jay Mace
Senior Vice President

Brad McMillion
Account Executive

On the Web

Mindfield

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Business Type
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Online Surveys
  • Related Support Services
  • Sampling
  • Supplier / Provider
  • Technology Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Recruiting

 

Description
Boasting a rich tradition of over 40 years in market research and data collection as McMillion Research, Mindfield is the high-end, single resource for all of your online and CATI needs. State of the art online solutions that are robust and pleasing to the both client and online users are daily deliverables for our team. Coupled with MindField Online, the premier consumer panel, research is done right and in high-quality with our real-time electronic countermeasures to insure quality data (IQD™). Real-time reporting, dashboards, and cross tabs that are presentation ready are always a few clicks away on all projects. We are the SOLUTION you’re looking for.

Central Telephone Facility
# Stations: 20
CATI Stations: 20 with Decipher by FocusVision software
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 125,000 names
Opt-In for: consumer  
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Employee; Customer
Focus Group Services
Facility Location: office building  
Miles from Airport: 5  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: 7 PCs with internet access  
Test kitchen: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 15 ' x 17 ' - 10 seats
Room 2: 20 ' x 15 ' - 30 seats
   
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 7 computer/tablet/devices with Decipher by FocusVision software
Internet Access: Yes
Research Software
Computer-Assisted Personal Interviewing (CAPI): Decipher  
Computer-Assisted Telephone Interviewing (CATI): Decipher  
Communities: Proprietary Integration Services  
Mobile: Decipher  
Panel: Proprietary  
Project Management: Proprietary  
Social Media: Proprietary  
Statistical Analysis: Decipher  
Tabulation: Decipher  
Web Survey (CAWI): Decipher