Mindfield
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ContactsJay Mace Brad McMillion Send Email to All |
On the WebMindfield |
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| Send RFP Now | |||
Business Type
- Data Collection - Qualitative
- Data Collection - Quantitative
- Data Processing
- Field Management
- Focus Group / Qualitative Facility
- Online Research Services
- Online Surveys
- Related Support Services
- Sampling
- Supplier / Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Home Use Test/Product Placement
• Recruiting
Quantitative• Telephone Data Collection
Quantitative Data Collection Services
• Computer-Assisted Personal Interviewing (CAPI)
• Computer-Assisted Telephone Interviewing (CATI)
• Data Entry/Data Processing/Tabulations
• Internet/Web Based Surveys
• Predictive Dialing/Autodialers
• Programming of CAPI/CATI Interviewing
• Questionnaire Design
• Telephone Land Line
Interviewing Specialties by Audience• Advertising
• Agriculture
• Alcohol Beverages
• Banking/Finance
• Business-to-Business
• Children/Tweens/Teens
• College Students
• Consumer Products/Services
• Fifty+/Seniors/Elderly
• Food and Beverage
• Healthcare (consumer health conditions)
• Medical Professionals
• Mock Jury/General Opinion
• Music Tests
• New Products
• Package Goods
• Patients
• Pharmaceutical
• Restaurant/Food Services
• Sports Enthusiasts
• Utilities
Related Services & Providers• Field Management
• Internet/Web Based Survey Software
• Minority or Female Owned Business
• Mobile Survey Software
• Online Interviews/Discussions/Diaries Software
• Online Nonprobability Panel
• Online Probability Sample
• Predictive Dialing/Autodialers
• Survey Programming
• Survey/Cross Tabulation/Statistical Software
• Telephone Random Digit Dial Sample (RDD)
• Validation Services
Research Methods• Attitude/Usage
• Benchmarking
• Brand Research
• Business-to-Business
• Cell Phone/Mobile Data Collection
• Concept Testing
• Conjoint Analysis
• Copy Tests
• Home Use Testing (HUT)
• Image Studies
• Legal Research
• Media Tests
• Mobile
• Mock Jury/General Opinion
• Panels
• Political Polling/General Opinion
• Satisfaction Surveys
• Taste Tests/Sensory Tests
Social Media Research Services• Data Capture
| Description | |
|---|---|
| Boasting a rich tradition of almost 40 years in market research and data collection as McMillion Research, Mindfield is the high-end, single resource for all of your online and CATI needs. State of the art online solutions that are robust and pleasing to the both client and online users are daily deliverables for our team. Coupled with MindField Online, the premier consumer panel, research is done right and in high-quality with our real-time electronic countermeasures to insure quality data (IQD™). Real-time reporting, dashboards, and cross tabs that are presentation ready are always a few clicks away on all projects. We are the SOLUTION you’re looking for. | |
| Central Telephone Facility | |
| # Stations: | 100 |
| International Coverage: |  |
| CATI Stations: | 100 with Beacon software |
| In-House Tabulations: | |
| In-House Programming: | |
| Recruiting Services | |
| Recruit for: | focus groups one-on-ones central location studies |
| Recruiting in-house: | 15 recruiters on staff |
| Database available: | 125,000 names |
| Opt-In for: | consumer medical |
| Recruit for: | own facility nationally client off-site location |
| Study Types Recruit for: | consumer Employee; Customer |
| Description: | The only live streaming location in Charleston, WV. Give your clients the most state of the art experience. |
| Focus Group Services | |
| Facility Location: | office building |
| Miles from Airport: | 5 |
| # Rooms: | 2 focus group rooms |
| Internet Access: | |
| Usability lab: | 7 PCs with internet access |
| Test kitchen: | |
| Focus Group Moderators: | |
| One-on-one, In-depth interviewers: | |
| Focus Group Room(s): | |
| Room 1: | 15 ' x 17 ' - 10 seats |
| Room 2: | 20 ' x 15 ' - 30 seats |
| Description: | Only live streaming option in Charleston, WV |
| Central Location Testing Facility | |
| Test Kitchen: | |
| Viewing Capabilities: | |
| Computer/tablet/devices: | 7 computer/tablet/devices with Beacon software |
| Internet Access: | |
| Description: | Live streaming and digital recording available only at McMillion Research. |
| Research Software | |
| Computer-Assisted Personal Interviewing (CAPI): | Beacon by Decipher |
| Computer-Assisted Telephone Interviewing (CATI): | Beacon by Decipher |
| Communities: | Facebook Panel Integration |
| Mobile: | Beacon by Decipher |
| Panel: | Proprietary |
| Project Management: | Proprietary |
| Social Media: | Proprietary |
| Statistical Analysis: | Beacon by Decipher |
| Tabulation: | Beacon by Decipher |
| Web Survey (CAWI): | Beacon by Decipher |
