Mindseye Research Group, Inc.

We are very passionate about what we do, and we care about our clients’ success. We’re curious about what excites, what motivates, what sells and why. We’ll roll up our sleeves and dig right in, believing there is no substitute for honest hard work at all levels of the team. You’ll quickly realize that we commit to more than your projects—we commit to your organization and to you. We analyze and interpret data within and across projects whenever possible, to connect the dots and add value to the research and business story.

Mindseye excels in strategic research, hard-hitting tactical research, optimization/conjoint/discrete choice research, product testing and bullet proof project execution. We offer a complete range of quantitative and qualitative services including study design, data collection, data processing, state-of-the-art multivariate statistics, and comprehensive data analysis and reporting, all delivered with the credibility of seasoned research industry experience. Applying time-tested methods, your Mindseye solution will be uniquely your own.

Strategic: MarketMine® – Awareness, Attitudes & Usage NeedsNavigator® – Needs/Barriers/Drivers Identification SegmentSight® – Segmentation & Targeting Price Probe® – Pricing Testing/Optimization Equity Edge® – Brand Equity

Tactical: Product Pane® – Product Testing OptiConcept® – Concept Optimization OptiProduct® – Product Optimization OptiLine® – Line/Portfolio Optimization ShelfSolver® – Shelf Impact Assessment ShopperVision® – Shopper Insights/Path to Purchase SortSmart® – Sorting and Screening

Mindseye is a WBENC certified woman-owned, small business.