Nashville Research Group

Nashville Research Group

230 Great Circle Road, Suite 226
Nashville, TN 37228

: 615-399-7727
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Megan Napier
CEO & Owner
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Business Type
  • Field Management
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Sampling
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Recruiting
• Test Kitchen Facility


Nashville Research Group (NRG) is Nashville’s largest facility with a test kitchen for market research, specializing in recruiting and hosting participants for focus groups. As an established market research facility and recruiting business for over 35 years, NRG prides itself on client satisfaction by an exceptional show rate and using local recruiters. Conveniently located in the heart of Nashville, Nashville Research Group can handle a variety of set-up options and accommodate any industry type and focus group size. Nashville Research Group offers spacious focus group rooms with large client viewing suites. Our services include recruiting for traditional or online focus groups, product placements, test kitchen for taste testing and CLT with seating for 30, theater-style seating for 50, dial tests, shop along studies, individual interviews (IDIs), in-home interviews, usability lab, location intercepts, and mock juries.

Nashville Research Group partners with local and national clients to better understand the needs and preferences of the thriving Nashville metro population. Nashville Research Group connects clients to qualified respondents in a variety of different industries such as food & beverage, consumer products, healthcare, political, pet care, financial, and legal. NRG helps our clients tap into real people’s emotions and opinions on a specific topic through qualitative data.

Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 12 recruiters on staff 
Database available: 40,000 names
Opt-In for:  
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
legal, tobacco, pet
Description: Nashville Research Group prides itself on client satisfaction and our local recruiters are top-notch which leads to our high show rate percentage.
Focus Group Services
Facility Location: office building,ground level  
Miles from Airport: 10  
# Rooms: 3 focus group rooms
Internet Access: Yes  
Usability lab: 24 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 21 ' x 16 ' - 15 seats
Room 2: 43 ' x 16 ' - 50 seats
Room 3: 10 ' x 10 ' - 4 seats
Description: Nashville Research Group is Nashville’s largest facility with a test kitchen for market research, specializing in recruiting and hosting participants for focus groups.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 24 computer/tablet/devices
Internet Access: Yes
Description: Our test kitchen with prep stations is located in our ground floor office which has a loading dock with 96-inch doors.
Off-Site/Remote Interviewing
Taste Tests: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Web Survey (CAWI): Question Pro