New South Research / Graham & Associates



Mobile, AL 36606

: 205-443-5350
FX: 205-443-5389
EM: Send Email


Chris Martin

Jim Jager

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Mall Location


Specialized interviewing staff for one-on-ones, medical, executive, consumer and professional. Focus group recruiting: executive, consumer, African American, children, teens, medical. Centrally located gulf coast market covering AL, FL, and MS. Experienced staff. Formerly Graham & New South Research. Same staff...same service.

Central Telephone Facility
# Stations: 40
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 40000 names
Opt-In for:  
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Description: We work with you to provide you ideal respondents, accurate information and timely communications.
Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 13 ' x 13 ' - 7 seats
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 4 computer/tablet/devices
Internet Access: Yes
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: Our experienced staff can travel AL, FL and MS to conduct on-site interviews.
Research Software
Computer-Assisted Personal Interviewing (CAPI): Survey System  
Computer-Assisted Telephone Interviewing (CATI): Survey System  
Statistical Analysis: SPSS  
Tabulation: Excel/Access