New South Research / Graham & Associates


2100 RiverchaseCenter, Ste.412
Birmingham, AL 35244

: 205-443-5350
FX: 205-443-5389
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Jim Jager
Chief Operating Officer
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Chris Martin
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Glyn Denton

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Qualitative Consultant/Moderator
  • Technology Provider
  • Transcription Services
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Home Use Test/Product Placement
• Recruiting
• Test Kitchen Facility
• Telephone Data Collection
Mall Intercept
• Test Kitchen
Off-Site/Remote Interviewing
• Off-Site/Remote Intercepting


We have 35 years of extensive experience managing research projects throughout the Southeast. Our facility features 3 spacious focus group rooms, executive IDI suite, moderators lounge and a test kitchen with 6 ovens. Our staff has vast experience with large scale taste test; we regularly serve over 300 respondents a day. We feature a mall and focus group facility in Mobile and field and focus group capabilities in Huntsville. Formerly Graham & New South Research. Same staff, same facilities, same service.

Central Telephone Facility
# Stations: 40
CATI Stations: 40 with Survey System software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 70,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: We work with you to provide you ideal respondents, accurate information and timely communications.
Focus Group Services
Facility Location: office building  
Miles from Airport: 15  
# Rooms: 3 focus group rooms
Internet Access: Yes  
Usability lab: 20 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 30 ' x 20 ' - 20 seats
Room 2: 35 ' x 30 ' - 45 seats
Room 3: 20 ' x 19 ' - 12 seats
Description: Birmingham features 3 spacious focus group rooms and test kitchen with 6 ovens.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 25 computer/tablet/devices with Survey System software
Internet Access: Yes
Description: Our experienced staff regularly serves over 300 respondents a day.
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: Our experienced staff travels AL, MS, LA and FL to conduct interviews.
Research Software
Computer-Assisted Telephone Interviewing (CATI): Survey System  
Statistical Analysis: SPSS  
Tabulation: Microsoft Access, EXCEL