Nikkei Research Inc.

 

Headquarters
Kamakuragashi Bldg.,2-1, Uchikanda 2-chome
Chiyoda-ku
Tokyo, 101-0047 Japan

: +81 3-5296-5151
EM: Send Email

Contacts

Masanori Koizumi
Executive General Manager (Tokyo HQ)

Osami Nitta
Managing Director (Bangkok | Nikkei Research & Consulting)

Atsushi Kamide
Senior Manager (New York | Nikkei America‚ Inc.)

On the Web

https://www.nikkei-r.co.jp/english/

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Surveys
Specialties
Interviewing Specialties by Audience
• Medical Professionals
Research Methods
• Business-to-Business

 

Description
Nikkei Research is a marketing research and consultancy firm, headquartered in Tokyo, Japan. Founded in 1970, over 50 years of experience handling many multi-national projects with offices in Bangkok, Thailand, and New York, USA.

Serving global enterprises to SMBs, agencies, and huge governmental projects, Nikkei Research is capable of a variety of methods from traditional random walks, mall intercepts, mail surveys, CATI, focus groups, in-depth interviews, secondary research, as well as modern online surveys both quantitative or qualitative, and all sorts of data handling; conjoint, structural analysis, forecast/prediction, machine learning classification, data fusion, image recognition, NLP, transactional data/database analysis, dashboard creation.

Specializing across wide industries both BtoC and BtoB such as healthcare/medical, automotive, financial sectors, real estates, luxury brands, and retailers, while covering a broad range of topics from market validation, CX (customer experience), employee engagement, branding and advertising, consumer behavior, etc., Nikkei Research has the knowledge, experience, and the resources to choose and execute the right approach towards the client's goal.

Nikkei Research's proprietary Healthcare Professionals Panel is one of the best in class covering wide and deep specialties/affiliations in Japan.

Nikkei Research also has several ready-to-deliver annually conducted custom research reports that would be extremely useful for understanding the market beforehand or as baseline data while analyzing some results. Themes include brand perception, customer satisfaction, employee satisfaction, household expenditure, etc.

Articles
Article:
Nikkei Research Healthcare Professionals Panel Book by Nikkei Research
Our medical/healthcare professionals panel is now updated and ready for your upcoming projects! It is one of the largest and has a deep and wide coverage of specialities which makes it possible to access your specific targets in Japan.
Report:
A New Normal Method For the New Normal Era – Online Qualitative Research – by Nikkei Research & Consulting Thailand
What are consumers looking for in the post-pandemic world? What will people think about life after COVID-19? A new normal requires a new method for listening to the voice of people – online qualitative research.
Corporate Compliance in Thailand – People, Preferences, and Prevention by Nikkei Research & Consulting Thailand
In our previous article, we looked at current key issues, initiatives already implemented, and the main priorities of companies in Thailand regarding corporate compliance. In this final episode of our corporate compliance series, we will look at people-related aspects, their preferences in dealing with compliance-related issues, and how companies can take action to prevent serious violations or risks.
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: Yes  
Database available: Yes
Opt-In for: consumer
medical
b2b 
Recruit for: own facility
nationally
client off-site location 
Study Types Recruit for: consumer
business
medical
Focus Group Services
Facility Location: office building  
Central Location Testing Facility
Off-Site/Remote Interviewing
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Research Software
Computer-Assisted Telephone Interviewing (CATI): In-house  
Panel: proprietary, various partners  
Statistical Analysis: SAS, R, SPSS, python, SQL  
Tabulation: SAS, R, SPSS, python, SQL  
Text Analysis: python  
Web Survey (CAWI): In-house, Decipher, Confirmit, Qualtrics