Nuance

 

Headquarters
520 Avenue H East, Suite 199
Arlington, TX 76011

: 817-640-6170
EM: Send Email

Contacts

Lisa Hazen
President

On the Web

http://www.nuancecoding.com/

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Business Type
  • Data Processing
  • Related Support Services
Specialties
Related Services & Providers
• Other - Multilingual Verbatim Coding

 

Description
Nuance delivers superior verbatim coding services, including multilingual coding and text analytics to marketing research firms and corporate clients. We provide fast, friendly service and quality coding solutions. Nuance employs many experienced in-house native-language coders; languages include Arabic, Chinese (Traditional and Simplified), Dutch, French, English, German, Hindi, Italian, Japanese, Portuguese, Russian, Spanish and Turkish.

At Nuance, a Decision Analyst company, we help companies extract, quantify, and understand the meaning of verbatim comments. Additional data processing services include data entry, cross-tabs, and mail-survey processing.

Articles
Article:
The Human Touch: A Case for Verbatim Coding by Lisa Hazen
Open-ended questions allow them to express their ideas and their emotions. The only way to capture the full meaning of these open-ended responses is through coding conducted by humans. An intelligent human being must read, interpret, and code the answers in order to extract the full meaning from the text. Nuance is passionate about listening to consumers’ voices, and allowing consumers to tell their stories in their own words.
Standard Error by Jerry W. Thomas
Standard Error is just one type of error that occurs in a survey, this article provides an overview of some types of common errors that can occur in surveys and how to avoid them. Types of errors discussed include: Sample screening error, nonresponse error, agenda error, question wording error, answer choice error, transition error, order error, assumed knowledge error, tabulation error, social desirability or social pressure error, translation error, cultural error, overstatement error, interpretation error, premeditated error, unconscious error, and cross-tabulations and significance testing.