Observation Baltimore (A division of The Research Group, Inc.)


5520 Research Park Dr.
Baltimore, MD 21228

: 410-332-0400
EM: Send Email


Pete Denman
Client Services

Nina Ross
Project Manager

Barbara Gassaway
President/CEO & Moderator

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Business Type
  • Data Collection - Qualitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Recruiting
Research Methods
• Taste Tests/Sensory Tests


Observation Baltimore’s recruiting team is our core strength. Our rigorous recruitment practices are conducted utilizing current industry technology, supported by traditional telephone verification procedures.

Due to COVID we are supporting online projects. For IHUT projects, we will arrange convenient product pickup. Consumers, B2B, Medical.

As projects require creativity, our capabilities include social media blasts, database polling, professional networking, referrals, association outreach, and field visits. Our robust, fresh pool of database prospects are meticulously tracked and maintained. Observation Baltimore staff are in compliance with NIH Human Research Protection and DOD PII and PHI Certifications. FREE PARKING!

Our green, environmentally-friendly facility challenges us to significant reduce our environmental footprint.

Central Telephone Facility
# Stations: 15
Multi-Lingual Interviewing: Spanish 
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 300,000 names
Opt-In for: consumer
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Description: Due to COVID Observation Baltimore is supporting online projects. For IHUT projects, Observation Baltimore will arrange convenient product pickup. Consumers, B2B, Medical. PRECISE recruitment of participants is our core strength!
Focus Group Services
Facility Location: office building  
Miles from Airport: 5  
# Rooms: 4 focus group rooms
Internet Access: Yes  
Usability lab: 25 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 19 ' x 21 ' - 12 seats
Room 2: 20 ' x 21 ' - 12 seats
Room 3: 23 ' x 25 ' - 15 seats
Room 4: 33 ' x 35 ' - 50 seats
Description: Online recruiting! Elegantly appointed suites include conference rooms, observing rooms, and client lounges. Clients often say, "Observation Baltimore is the nicest facility I have ever experienced!"
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: 25 computer/tablet/devices
Internet Access: Yes
Description: CLT lab seats up to 50 participants; closed-circuit observation available. Tablets or laptops are available for a fee and customized to the client's specific project needs.
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Description: Able to recruit for a variety of off-site research projects including; ethnographies, shop-a-longs, and work place observations.