Opinion Search


21800 Melrose, Ste. 12
Southfield, MI 48075

: 800-358-9919
P2: 248-358-9922
FX: 248-358-9914
EM: Send Email


Joanne Levin

Sharon Silverton
Dir. of Client Services

Linda Williams
Project Dir.

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• In-person Moderation/Analysis
• Recruiting
• Video Conferencing Services
Off-Site/Remote Interviewing
• Mystery Shopping
• Off-Site/Remote Intercepting


Offering pre-recruiting from a database as well as client list,on-line focus groups, moderating and analysis, field interviewing, data collection, audits, mystery shopping and 10-station phone center. Our web-based surveys can give instant feedback to our clients. Specializing in local and nationwide automotive recruiting. Attractive, spacious qualitative research facility. Two focus suites with adjoining observation rooms and client lounges. Local and nationwide project management.

Central Telephone Facility
# Stations: 10
In-House Tabulations: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 10 recruiters on staff 
Database available: 20,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: Experts in recruiting for local and nationwide markets. Our average show rate is 85%+
Focus Group Services
Facility Location: office building  
Miles from Airport: 15  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: Yes  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 12 ' x 20 ' - 10 seats
Room 2: 17 ' x 20 ' - 25 seats
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping