OvationMR

In this straightforward B2B Research Essentials Guide to Top Insights learn:

• What is B2B Research and how is it used
• Gain insight into what kinds of questions can be answered by B2B Researchers
• When the best times to start B2B Research should be considered

This article also looks at considerations for choosing a B2B Partner who can help you can access to the most relevant audiences and data you are seeking.

Conjoint analysis is a survey-based advanced research tool designed to understand how complex choices are made by everyday consumers to healthcare professionals who decide on life-saving drugs therapies, and medical devices. Choices typically require trade-offs and are made every day.

Researchers prefer conjoint analysis for their surveys to determine consumer values. It includes creating, distributing, and analyzing survey questionnaires among consumers to demonstrate their purchase decisions for response analysis.

Read More to learn about this methodology and its use cases...

Why is brand tracking important to your growing business? At a time when starting and sustaining a healthy brand has never been more challenging, we all look for ways to maintain that competitive edge.

With the rapid pace of market-force changes like

• shifting consumer
• demographics
• fierce new competition, and
• technological innovation

brands need to be ahead of the curve from an information and trends point of view, now more than ever.

If you are starting a new research project and you are asking these questions:

• What types of sampling methods should you consider for research?
• What kind of sampling method is an online survey?
• How does each technique affect the sampling process?
• What confidence should you have in the results?
• Can you draw statistical inferences from the data to project results?

This article is for you. It discusses the differences between probability and non-probability sampling methodologies and how they are best applied.

Marketing strategy is the cornerstone of brand growth and a healthy business. It's the business plan which helps gain more customers and build a loyal following.

But creating an effective marketing strategy entails work and it requires cross-team collaboration from marketers, sales, customer service, and finance to develop business goals and objectives based on your companies mission.

You must develop a clear understanding of your target market and what problem you are solving and for which customer segments.

Calculate Margin of Error based on Sample Size and Confidence Level

Quota sampling methods are a way to can help easily find target population participants to complete your market research surveys.

It is also an affordable approach to representing and approximating a random or probability sample for your online survey or market analysis.

Determining the actual number of people you need for online surveys can be challenging, so here is a...

sample size calculator

and simple guide to make it easier.