Precision Opinion

Precision Opinion

101 Convention Center Drive
Plaza 124-125
Las Vegas, NV 89109 USA

: 702-483-4000
FX: 702-483-4100
EM: Send Email


Jim Medick
Send Email

Matt McCoy
Executive Vice President
Send Email

Send Email to All

On the Web

My Dashboard - Log In

Tools available when logged in
Add Listing Notes Add to RFP List Add as a Favorite
Send RFP Now
Site Preview
Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Transcription Services
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Home Use Test/Product Placement
• Recruiting
• Usability Lab
• Video Streaming Services
• Telephone Data Collection
Quantitative Data Collection Services
• Computer-Assisted Personal Interviewing (CAPI)
• Computer-Assisted Telephone Interviewing (CATI)
• Interactive Voice Response (IVR)
• Internet/Web Based Surveys
• Predictive Dialing/Autodialers
• Programming of CAPI/CATI Interviewing
Interviewing Specialties by Audience
• Medical Professionals
• Mock Jury/General Opinion
• Multi-Lingual Interviewing
Related Services & Providers
• CAPI/CATI Software
• Internet/Web Based Survey Software
Research Methods
• Business-to-Business
• Government
• Political Polling/General Opinion
• Taste Tests/Sensory Tests


Precision Opinion for the past 20 years has been the most prestigious name in market research. Compliant with HIPPA, FISMA and ISO 20252, the Las Vegas-based company provides high-tech quantitative data collection services via phone and the internet. Qualitative research is conducted at the state-of-the-art Las Vegas focus group facility Precision Focus+. Precision Opinion Phone is home to 500+ CATI stations and methodologies include landline, cell, IVR, online and multi-mode. The patent-pending Precision Opinion Online platform incorporates a cost effective flat fee pricing structure. Precision Opinion’s Focus+ offers 3 modern focus group suites, IDI rooms, and a 48-seat movie theater. Precision Opinion is headquartered in a 30,000 sq.-ft. progressive facility 100 yards from the world-famous Las Vegas Strip.

Central Telephone Facility
# Stations: 500
International Coverage: Yes
CATI Stations: 500 with Voxco software
Multi-Lingual Interviewing: Spanish, Cantonese, Mandarin, and Chinese.  
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 50000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: Precision Opinion's professionally trained full time recruiters maintain the highest industry standard for recruit integrity.
Focus Group Services
Facility Location: office building  
Miles from Airport: 5  
# Rooms: 6 focus group rooms
Internet Access: Yes  
Usability lab: 25 PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 25.5 ' x 20 ' - 48 seats
Room 2: 15 ' x 21 ' - 14 seats
Room 3: 15 ' x 25 ' - 16 seats
Room 4: 15 ' x 25 ' - 12 seats
Room 5: 8 ' x 7 ' - 2 seats
Room 6: 8 ' x 7 ' - 2 seats
Description: Offerings span the testing of television pilots/movies in a 48-seat theater; product placement services; three focus group and two IDI suites with private client lounges and Vegas-style catering.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 25 computer/tablet/devices with CATI software
Internet Access: Yes
Description: Precision Opinion Focus+ offers a commercial prep kitchen for prepackaged and repackaged service needs. The facility includes four microwaves, a commercial refrigerator/freezer, and experienced staff.
Off-Site/Remote Interviewing
Remote/Field Interviewing: For On-Site Assignments
Description: Precision Opinion Focus+ provides CAPI field data collection which is an economical alternative to paper/pencil data entry.
Research Software
Computer-Assisted Personal Interviewing (CAPI): Voxco and Survey Systems  
Computer-Assisted Telephone Interviewing (CATI): Voxco  
Statistical Analysis: SPSS  
Tabulation: SPSS  
Web Survey (CAWI): Precision Engage