Primary Point, Inc.


6 Liberty Square
Unit 231
Boston, MA 02109

: 781.932.3100
P2: 617.548.8153
EM: Send Email


Spencer McNeil
General Manager

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Full Service
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Other - Qualitative Telephone Data Collection
• Telephone Data Collection
Off-Site/Remote Interviewing
• Other - Full Service
Interviewing Specialties by Audience
• Executive/C-Level
• Hard to Reach Populations
• Other - Experience in all industries
Research Methods
• Business-to-Business
• Full Service


Primary Point is a market research firm with over 18 years of experience specializing in B2B telephone-based data collection, gathering data and opinions from mid and senior level IT and line-of-business decision-makers on complex business and technology issues. Our projects require reaching out to decision-makers whose names are not known in advance. In other words, where there is no calling list available for purchase. This ability to identify and engage decision-makers whose names are not known in advance enables us to deliver results and insight that other firms cannot.

Central Telephone Facility
# Stations: 8
International Coverage: Yes
Multi-Lingual Interviewing: World-wide through trusted partners 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: one-on-ones  
Recruiting in-house: 8 recruiters on staff 
Database available: 20,000 names
Opt-In for: b2b 
Recruit for:  
Study Types Recruit for: business