Product Acceptance & Research (PAR)

 

Headquarters
9845 Hedden Rd.
PO Box 3126 (47731)
Evansville, IN 47725

: 812-214-2055
P2: 800-457-3594 x2055
FX: 812-867-8699
EM: Send Email

Contacts

Brian Taylor
Dir. Computer Operations
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Woody Youngs, PRC
Sr. Vice President
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Skip Seaman
President
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On the Web


www.par-research.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Technology Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Smartphone/Tablet Interviewing
Quantitative
Quantitative Data Collection Services
• Data Entry/Data Processing/Tabulations
• Internet/Web Based Surveys
• Optical Scanning Equipment
• Programming of CAPI/CATI Interviewing
• Questionnaire Design
Related Services & Providers
• Survey/Cross Tabulation/Statistical Software
Research Methods
• Taste Tests/Sensory Tests

 

Description
Our mission is to provide actionable information to guide our clients’ decision-making process – and to do so with the right information, on-time, and within budget. Nationwide capabilities in the custom design and implementation of long-term tracking studies, controlled store tests, intercepts, audits and distribution studies. Full consumer research facilities: phone, mail, the web, home placement, focus and promotion evaluations. Research emphasis includes health, pharmaceutical, alcohol/beer, convenience stores, food & beverage, entertainment, brand research, sports, funeral industry. We provide tablets that allow data to be collected in online or offline mode. Our project designers develop custom studies of all types - quantitative and qualitative, including a full range of data collection methods. We also offer fulfillment and mailing services. Data Services include custom programming/database using Oracle, MySQL, SPSS, Quantum, CATI, Microsoft Office, VB.NET, Java and Crystal Reports. Part of our design objective is to deliver the data quickly. Business today requires fast turnarounds, and that applies to custom data collection systems, too. We will comply with your timeline. Our niche is customized, proprietary data collection and reporting. Getting critical data when others cannot... going where others will not.

Central Telephone Facility
# Stations: 40
CATI Stations: 40 with Snap, Ci2, Ci3 software
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: Yes  
Database available: 11,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
business
Description: Monitored and supervised in-house recruiting through our phone center using our own database or provided lists.
Focus Group Services
Facility Location: office building  
Miles from Airport: 1  
# Rooms: 1 focus group room
Internet Access: Yes  
Usability lab: 60 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 30 ' x 28 ' - 20 seats
   
Description: Recruit/confirm respondents, provide a hostess, cater appropriate food, & record audio/video of groups. We can also assist with screener and/or discussion guide development, moderating, & reporting.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 60 computer/tablet/devices with Ci2, Ci3, Snap software
Internet Access: Yes
Description: Conducted with children or adults, or users of low incidence products/categories, we find the right people. We implement controlled, time tested study protocols to gather actionable information.
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Description: Mobile interviewing; market share studies; promotion evaluations; distribution, pricing, display studies; photo audits; competitive reports; scanner data processing; product pick-ups; secret shopper.
Research Software
Computer-Assisted Personal Interviewing (CAPI): Snap, Ci2, Ci3  
Computer-Assisted Telephone Interviewing (CATI): Snap, Ci2, Ci3  
Mobile: Snap Mobile  
Statistical Analysis: Quantum, SPSS  
Tabulation: Quantum, Snap  
Text Analysis: Snap  
Web Survey (CAWI): Java, HTML, Snap