Protobrand

 

Headquarters
560 Harrison Ave
Suite 404
Boston, MA 02118 USA

: 1.617.510.6670
EM: Send Email

Contacts

Pal Marton Afzelius
VP‚ Client Services

Anders Bengtsson
CEO

Garrett Meccariello
Behavioral Scientist

On the Web

www.protobrand.com

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Business Type
  • Data Collection - Quantitative
  • Full Service
  • Online Research Services
  • Online Surveys
  • Research Supplier / Provider
Description
Protobrand is a technology-powered market research and branding consultancy committed to advancing how the world uncovers human truths. Through our proprietary survey software, Meta4 Insight®, we rejuvenate traditional quantitative research with deep-seated System 1 insights. We work with leading global brands across industries to uncover decisive insights that propel brands to unparalleled success.

Protobrand leverages visual metaphor elicitation, response latency exercises, facial coding, eye tracking, and other proven behavioral economics methodologies to uncover what informs human behavior.