Q-Catalytics

 

Headquarters
814 N Garfield Street
Arlington, VA 22201 United States

: 571.599.6332
P2: 703.589.3403
EM: Send Email

Contacts

Rebecca Quarles
CEO
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On the Web


www.qcatalytics.com

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Business Type
  • Full Service
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Specialties
Related Services & Providers
• Marketing Research Training
• Minority or Female Owned Business
Research Methods
• Conjoint Analysis
• Full Service
• Predictive & Advanced Analytics

 

Description
Q-Catalytics provides research and/or consulting on both research design/analysis and the application of research findings to marketing and communication strategy. We offer full service research directly to end clients but also collaborate with research and communication firms on larger projects, especially highly scrutinized federal government projects or projects that involve complex design and/or advanced analytics. Our analytic repertoire includes multiple regression, path analysis, structural equations modeling, conjoint analysis, choice modeling, MaxDiff, cluster analysis, latent class analysis, and analysis of variance (ANOVA). We are fluent in Q, SPSS, Sawtooth, and Marketsight.

When you contract with Q-Catalytics, you will be served directly by the CEO, a PhD with 30+ years of experience in marketing research and communication. She is a hybrid researcher (qualitative and quantitative) with special expertise In services, health care and wellness, prevention and treatment, public health, sexual health, financial services, media, technology, commercial/residential development, multicultural, issues, and public policy.

Articles
Blog:
Can Market Research Save Lives? by Rebecca C. Quarles, PhD
David Almy, CEO of the Marketing Research Association, recently told participants at the Spring Symposium of the Mid-Atlantic Chapter of the MRA that he had searched in vain for articles on the value of market research. Yet I, along with many other market researchers, know that market research has enormous value when conducted and used properly. It can help companies increase demand for their products and become more profitable, improve brand image, and target messages more effectively. And sometimes, it can save lives. Much of this life-saving research comes from the public sector, which conducts social marketing research or “research for good.” There are many other examples of market research that have guided successful advertising and outreach campaigns in such areas as heart disease and cancer prevention, smoking cessation, diet and exercise. All of these campaigns have saved lives.
How Trashing the Rating Scales Can Lower The Boredom Quotient and Make Your Branding Studies More Effective by Rebecca C. Quarles, PhD
Branding studies show clients their brand’s relative position in the market and provide rich detail on the competition. But all that rich detail has a price – questionnaires that are long, repetitive, and boring. And that often leads to respondent disengagement, break-offs, and low quality data.Those of us who conduct branding surveys need an alternative to rating scales.
Are Polls Getting a Bad Rap? by Rebecca C. Quarles, PhD
Adolf Hitler once said: “If you tell a big enough lie and tell it frequently enough, it will be believed.” In this hyper-political year, a chorus of critics is loudly proclaiming that you can’t trust polls anymore. And many people seem to believe it. But it isn't true.
Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Research Software
Statistical Analysis: Q (including R), SPSS, Marketsight, Sawtooth  
Tabulation: Q, Marketsight  
Text Analysis: Nuance (Ascribe)  
Web Survey (CAWI): Qualtrics