15060 Ventura Blvd., Suite 125
Sherman Oaks, CA 91403

: 818-988-5411
P2: 818-530-1000
FX: 818-988-4057
EM: Send Email


Linda Giniewicz
Vice President

Jamie Quider
Director of Operations

Oliver Moadel
Account Executive

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Sampling
  • Transcription Services
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Mall Location
• Recruiting
• Telephone Data Collection
Off-Site/Remote Interviewing
• Off-Site/Remote Intercepting
Interviewing Specialties by Audience
• Affluent/Wealthy
• Automotive/Transportation
• Car Clinics
• Children/Tweens/Teens
• Hard to Reach Populations
• Minority/Low Incidence Segments - Hispanic
• Mock Jury/General Opinion
• New Products
• Package Goods
Related Services & Providers
• Field Management
• Independent Field Director
Research Methods
• Ethnographic Research


Qualitative service and focus facility. Specialties: national automotive recruiting, car clinics, children and teens, litigation, Web site and multicultural recruiting. 25 station telephone department and on-staff recruiters. Two focus suites with a living room set up perfect for IDIs or intimate groups and a large multipurpose suite for computer setup for usability testing. Reputation for low incidence recruiting of hard-to-find audiences, including unacculturated Hispanics and others not accessible online or through panels. Experienced staff can handle any project – field intercepts at unique locations or in malls using paper, iPads or CLT, pre-recruiting, focus groups, product placements, ethnography, blog studies and more. Nationwide partnerships guarantee unsurpassed service, dependable data and quick results.

Central Telephone Facility
# Stations: 25
International Coverage: Yes
CATI Stations: 25 with Survent, Sound Survent software
Multi-Lingual Interviewing: Spanish, Cantonese, Mandarin, Vietnamese, Korean, Farsi, Hebrew 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 55 recruiters on staff 
Database available: 425,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: Expert in bilingual Spanish recruiting and low incidence projects. Reputation for finding unacculaturated Hispanics and other target groups not accessible through online panels.
Focus Group Services
Facility Location: office building  
Miles from Airport: 11  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: 60 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 19' ' x 35' ' - 50 seats
Room 2: 16' ' x 20' ' - 12 seats
Description: Sherman Oaks: two conference room style suites with available living room style setup as well as large dial testing setups. 70" 3D LED television, 50" Plasma televisions
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 80 computer/tablet/devices with Dimensions, CFMC software
Internet Access: Yes
Description: Giant multipurpose room perfect for CLTs and pre-recruit to facility with computers set up for usability testing, web-based surveys and other research projects.
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: Our results-oriented field team with national partnerships across the US set QI apart. English-only and bilingual staff are always ready to mobilize on short notice to get the job done.
Research Software
Computer-Assisted Personal Interviewing (CAPI): Dimensions, CFMC  
Computer-Assisted Telephone Interviewing (CATI): Survent, Sound Survent  
Statistical Analysis: Quantum  
Tabulation: Quantum  
Web Survey (CAWI): Dimensions