RDI Sightline

RDI Sightline

503 West 6th Street
Covington, KY 41011

: (859) 757-2350
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Stacy Dye
SVP/GM‚ Quantitative Insights
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Bruce Ferguson
SVP‚ Qualitative Research
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Brian Kraft
Recruiting Manager
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• In-person Moderation/Analysis
• Recruiting
• Video Streaming Services
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
• Telephone Data Collection
Off-Site/Remote Interviewing
• Off-Site/Remote Intercepting
Quantitative Data Collection Services
• Computer-Assisted Telephone Interviewing (CATI)
• Internet/Web Based Surveys
• Telephone Land Line
Research Methods
• Attitude/Usage
• Brand Research
• Intercepts
• Satisfaction Surveys


Turning research into action can be challenging, but it doesn’t have to be! At RDI, we help our clients by equipping them with in-depth insights that transform customer experiences across their organizations. We pair the industry’s best customer service with state-of-the-art research methodologies to meet and exceed every client need. Whatever the business requirement, we partner with our clients to formulate customized project plans that use complex data to produce simple, actionable results.

RDI specializes in both Qualitative and Quantitative research for both B2C and B2B in a wide variety of industries including retail, restaurant, healthcare, insurance, financial, home services, and CPG.

RDI employees are industry veterans, with most having over 15 years of experience. We have a passion for industry trends and an overall curiosity about the markets and industries we serve.

Our Solutions: Brand Tracking/Awareness & Usage Product/Service Concept Testing Customer Experience (CX) Research Shopper Insights Employee Engagement (or Exit) Studies Market/Customer Segmentation Problem Store Studies Market Analyses Sales Predictive Modeling Advertising Research

Our Toolbox: Quantitative Telephone (CATI) Surveys Online Surveys Point of Purchase Surveys Mobile Surveys Mixed mode Surveys Speech and Text Analytics In-store/Onsite Intercept Surveys

Qualitative National Respondent Recruiting In-Depth Interviews Focus Group Design & Facilitation Focus Group Hosting Focus Group Moderating Online Bulletin Boards

Central Telephone Facility
# Stations: 1500
International Coverage: Yes
CATI Stations: 1500 with Confirmit software
Multi-Lingual Interviewing: Spanish, Others Available on Request 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 5 recruiters on staff 
Database available: 20,000 names
Opt-In for: consumer
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Mock Jury, Media Testing
Focus Group Services
Facility Location: office building  
Miles from Airport: 12  
# Rooms: 1 focus group room
Internet Access: Yes  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 15 ' x 15 ' - 8 seats
Description: Located just across the river from Cincinnati allows RDI to conduct both B2B and B2C studies.
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Description: Intercept interviews help our clients reach their shoppers who may not participate in online studies. We manage the entire project from survey programming to staffing.
Research Software
Computer-Assisted Personal Interviewing (CAPI): Confirmit  
Computer-Assisted Telephone Interviewing (CATI): Confirmit  
Statistical Analysis: SPSS  
Tabulation: Quantum  
Text Analysis: Ascribe/CodeIt  
Web Survey (CAWI): Confirmit