Reality Check Consulting

Reality Check Consulting

2033 N Geyer Rd
St. Louis , MO 63131

: 314-566-1135
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Jim Chastain
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Jim White
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Business Type
  • Field Management
  • Full Service
  • Online Research Services
  • Qualitative Consultant/Moderator
Research Methods
• Concept Testing
• Ethnographic Research



RealityCheck is more than a qualitative consumer research firm. We’re a global partnership of experienced creative facilitators, technological innovators, strategic conceptual analysts and storytellers who believe in the power of human insight to make marketing better and transform brands.

Insights for Strategic Development

Consumer Segmentation Profiles Brand Architecture Positioning Communications & Messaging Strategy Product Innovation & Renovation Unmet Needs & White Space Opportunities

Concept Testing & Optimization

Big Idea & Messaging Platforms Advertising Concepts Packaging Concepts Positioning Concepts New Product Concepts

Customer Experience Insights

Decision Journey Mapping Shopper Experience Exploration Home Use Testing

To learn more about our services and methods, please visit us at

How to Apply Human Insights to Market Research by Jim White
RealityCheck applies human insights in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX) We have developed proven methods in each of these areas that we call Deep Story Analysis; Narrative Power Analysis; and HXi or Human Experience Insights. Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate the experience people have with your brand.
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 3 recruiters on staff 
Database available: Yes
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Off-Site/Remote Interviewing
Remote/Field Interviewing: For On-Site Assignments
Research Software
Mobile: Aha! Online Qual Platform