Reality Check Consulting

Reality Check Consulting

2033 N Geyer Rd
St. Louis , MO 63131

: 314-566-1135
EM: Send Email


Jim Chastain

Jim White

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Business Type
  • Field Management
  • Full Service
  • Online Research Services
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• In-person Moderation/Analysis
Related Services & Providers
• Online Interviews/Discussions/Diaries Software
Research Methods
• Brand Research
• Concept Testing
• Ethnographic Research
• Home Use Testing (HUT)
• Online Interviews/Discussions/Diaries
• Segmentation


We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe in the power of human insight to make marketing better. Our insight strategists come from different backgrounds including journalism, advertising, brand marketing, psychology, and yes, market research. This diversity and experience allows us to provide the kind of insightful clarity and strategic direction that can transform a brand and a business.

From focus group moderation and recruitment to field management and analysis, RealityCheck uses cutting edge techniques and technology to humanize market research. We are pioneers in the development and use of online technology in qualitative research. And, our in-person methods such as ethnography, psychological interviews, and creative group–based techniques involve clients and engage respondents in ways they never imagined.

The Advantage of Being Human in a Consumer World by Jim Chastain
Talking to the human in marketing research is good for business but many marketers and brand insight people see understanding the human as a “nice to have” in a world of much more pressing research needs. It’s time for a reality check. The e-books proposes human understanding as a “must-have” in today’s new realities, and why we need to reassess how we do ALL of our qualitative insight work, be it a big strategy or positioning project or all the things we do on a regular basis. Read why now.
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 3 recruiters on staff 
Database available: Yes
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Off-Site/Remote Interviewing
Remote/Field Interviewing: For On-Site Assignments