Relevant Insights, LLC

Relevant Insights, LLC

PO BOX 2164
Euless, TX 76039 United States

: 8174942364
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Michaela Mora

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
Quantitative Data Collection Services
• Design & Analysis
• Internet/Web Based Surveys
• Questionnaire Design
Interviewing Specialties by Audience
• Minority/Low Incidence Segments - Hispanic
Related Services & Providers
• Research Reporting/Analysis
• Survey Programming
Research Methods
• Brand Research
• Concept Testing
• Conjoint Analysis
• Interactive Usability Testing
• Moderation
• Online Interviews/Discussions/Diaries
• Predictive & Advanced Analytics
• Segmentation


Relevant Insights is a full-service market research firm, based in Dallas/Fort Worth-based. Since our start in 2007, we have been actively guiding leaders down the path of profitable decision-making. Our deep expertise in research methodology and multinational research experience is leveraged by corporate marketers and researchers, ad agencies, nonprofits and trade organizations alike.

We offer qualitative and quantitative research in turnkey solutions for brand experience & advertising research, market segmentation & customer research, product optimization & pricing research, and user experience (UX) & usability testing, among other types of research.

We conduct research in both the general market and the Hispanic segment.

Our services include:
* Project management
* Research design
* Survey design, focus group and IDI discussion guide design in English and Spanish
* Moderation of online focus groups, IDIs in English and Spanish
* In-person moderation of focus groups, IDIs in English and Spanish
* Qualitative usability testing, in-person and remotely, moderated or un-moderated, in English and Spanish
* Quantitative usability testing in English and Spanish
* Usability Expert Reviews
* Online survey programming
* Sample procurement
* Data collection (online, phone, mail, in-person, ethnographic interviews)
* Data analysis, including advanced multivariate modeling and trade-off analysis (conjoint analysis, MaxDiff)
* Reporting

We also have developed the Survey Tool Review Center to help market researchers select the best tool for their business. Survey tools are evaluated in more than 300 attributes, and users can compare up to 4 tools at time. To learn more visit:

How to Use Qualitative and Quantitative Research in Product Development by Michaela Mora
Combining qualitative and quantitative approaches when developing new products, either physical or digital will give you a solid foundation to make the right decisions for your business grounded in consumer insights.