Relevant Insights, LLC

Headquarters
PO BOX 2164
76039
Euless, TX 76039 United States

P : 8174942364
EM: Send Email

Contacts

Michaela Mora
President

On the Web

www.relevantinsights.com

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Business Type

Data Collection - Qualitative
Data Collection - Quantitative
Full Service
Online Research Services
Online Surveys
Qualitative Consultant/Moderator
Related Support Services
Research Supplier / Provider

Specialties

Data Collection Methodologies
Qualitative

Qualitative/Recruiting Services and Facilities

• In-person Moderation/Analysis

• Online Focus Group Hosting/Moderation

Quantitative

Quantitative Data Collection Services

• Design & Analysis

• Internet/Web Based Surveys

• Questionnaire Design

Interviewing Specialties by Audience

• Minority/Low Incidence Segments - Hispanic

Related Services & Providers

• Research Reporting/Analysis

• Survey Programming

Research Methods

• Brand Research

• Concept Testing

• Conjoint Analysis

• Interactive Usability Testing

• Moderation

• Online Interviews/Discussions/Diaries

• Predictive & Advanced Analytics

• Segmentation

Description
Relevant Insights is a full-service market research firm, based in Dallas/Fort Worth-based. Since our start in 2007, we have been actively guiding leaders down the path of profitable decision-making. Our deep expertise in research methodology and multinational research experience is leveraged by corporate marketers and researchers, ad agencies, nonprofits and trade organizations alike. We offer qualitative and quantitative research in turnkey solutions for brand experience & advertising research, market segmentation & customer research, product optimization & pricing research, and user experience (UX) & usability testing, among other types of research. We conduct research in both the general market and the Hispanic segment. Our services include: * Project management * Research design * Survey design, focus group and IDI discussion guide design in English and Spanish * Moderation of online focus groups, IDIs in English and Spanish * In-person moderation of focus groups, IDIs in English and Spanish * Qualitative usability testing, in-person and remotely, moderated or un-moderated, in English and Spanish * Quantitative usability testing in English and Spanish * Usability Expert Reviews * Online survey programming * Sample procurement * Data collection (online, phone, mail, in-person, ethnographic interviews) * Data analysis, including advanced multivariate modeling and trade-off analysis (conjoint analysis, MaxDiff) * Reporting We also have developed the Survey Tool Review Center to help market researchers select the best tool for their business. Survey tools are evaluated in more than 300 attributes, and users can compare up to 4 tools at time. To learn more visit: https://relevantinsights.com/login
Articles
Article:	How to Use Qualitative and Quantitative Research in Product Development by Michaela Mora Combining qualitative and quantitative approaches when developing new products, either physical or digital will give you a solid foundation to make the right decisions for your business grounded in consumer insights.

Description

Relevant Insights is a full-service market research firm, based in Dallas/Fort Worth-based. Since our start in 2007, we have been actively guiding leaders down the path of profitable decision-making. Our deep expertise in research methodology and multinational research experience is leveraged by corporate marketers and researchers, ad agencies, nonprofits and trade organizations alike.

We offer qualitative and quantitative research in turnkey solutions for brand experience & advertising research, market segmentation & customer research, product optimization & pricing research, and user experience (UX) & usability testing, among other types of research.

We conduct research in both the general market and the Hispanic segment.

Our services include:
* Project management
* Research design
* Survey design, focus group and IDI discussion guide design in English and Spanish
* Moderation of online focus groups, IDIs in English and Spanish
* In-person moderation of focus groups, IDIs in English and Spanish
* Qualitative usability testing, in-person and remotely, moderated or un-moderated, in English and Spanish
* Quantitative usability testing in English and Spanish
* Usability Expert Reviews
* Online survey programming
* Sample procurement
* Data collection (online, phone, mail, in-person, ethnographic interviews)
* Data analysis, including advanced multivariate modeling and trade-off analysis (conjoint analysis, MaxDiff)
* Reporting

We also have developed the Survey Tool Review Center to help market researchers select the best tool for their business. Survey tools are evaluated in more than 300 attributes, and users can compare up to 4 tools at time. To learn more visit: https://relevantinsights.com/login

Articles

Article:

How to Use Qualitative and Quantitative Research in Product Development by Michaela Mora
Combining qualitative and quantitative approaches when developing new products, either physical or digital will give you a solid foundation to make the right decisions for your business grounded in consumer insights.