Research Now

Research Now

5800 Tennyson Parkway
Suite 600
Plano, TX 75024

: 214-365-5000
FX: 972-312-9037
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Tom Johnson
EVP‚ Americas Sales
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Online Research Services
  • Online Surveys
  • Research Supplier / Provider
  • Sampling
  • Technology Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Online Focus Group Hosting/Moderation
Quantitative Data Collection Services
• Data Entry/Data Processing/Tabulations
• Internet/Web Based Surveys
• Questionnaire Design
Interviewing Specialties by Audience
• Advertising
• Affluent/Wealthy
• Agriculture
• Alcohol Beverages
• Alternative Healthcare
• Arts/Entertainment/Recreation
• Automotive/Transportation
• Banking/Finance
• Business-to-Business
• Children/Tweens/Teens
• College Students
• Consumer Products/Services
• Dentist
• Education
• Energy/Utility
• Executive/C-Level
• Exercise & Fitness
• Fifty+/Seniors/Elderly
• Financial
• Food and Beverage
• Gay/Lesbian
• Hard to Reach Populations
• Healthcare (consumer health conditions)
• HMO's & Managed Care
• Hospital Purchasing Agents
• Hospitals & Nursing Homes
• Human Resources
• Industrial
• Legal/Insurance
• Medical Professionals
• Medical/Surgical Products
• Minority/Low Incidence Segments - Asian
• Minority/Low Incidence Segments - Black/African American
• Minority/Low Incidence Segments - Hispanic
• Minority/Low Incidence Segments - Other
• Multi-Lingual Interviewing
• Patients
• Pharmaceutical
• Pharmacies/Drug Stores
• Pharmacists
• Preventive Healthcare
• Professional Services
• Real Estate
• Restaurant/Food Services
• Retail
• Sports Enthusiasts
• Technology/High Tech/IT
• Travel/Tourism
• Utilities
• Veterinarians
Related Services & Providers
• Dashboard Software
• Field Management
• Internet Sampling
• Mobile Probability Sample
• Mobile Survey Software
• Survey Programming
• Translation or Interpretation Services
• Validation Services
Research Methods
• Attitude/Usage
• Benchmarking
• Brand Research
• Broadcasting/Publishing
• Business-to-Business
• Cell Phone/Mobile Data Collection
• Concept Testing
• Durable/Non-Durable/Consumer Goods
• Government
• Home Use Testing (HUT)
• International Research and Services
• Media Tests
• Non-Profit
• Omnibus
• Online Interviews/Discussions/Diaries
• Panels
• Political Polling/General Opinion
• Satisfaction Surveys
• Segmentation


Research Now Group, Inc., is the global leader in digital research data for better insights and business decisions. Founded in 1999, the company was a pioneer in originating online data sampling and created the first B2B panel. The company provides world-class research data solutions that enable better decisions and better results for its 3,000 market research, consulting, media, and corporate clients through access to over 11 million deeply-profiled business professionals and consumers in more than 40 countries. Research Now operates globally with locations in the Americas, Europe, the Middle East, and Asia-Pacific, and is recognized as the quality, scale, and customer satisfaction leader in the market research industry.

A Breed Apart? by Roddy Knowles
This white paper highlights differences between participants who enter surveys primarily on smartphones and those who enter surveys primarily on PCs or laptops. It uncovers how smartphone-first survey takers differ significantly from PC-first survey takers by going beyond demographics and focusing on several key behavioral and psychographic variables, as well as personality traits.
Tracking Studies Best Practice by Luke Sehmer
There are many reasons to undertake tracking research, the determining objective being measurement over time. This could range from exploring changing trends through to monitoring the performance of a marketing strategy. On-going measurement can be crucial to the success of a business, enabling better decision making based on the most up-to-date information. Consequently, the design of any tracking study is of fundamental importance. In order to use tracking data to make smarter marketing decisions, we need to ensure that we implement the right tracking studies. The right study is focused on the objectives, measuring the right variables via the right methodology and through adopting the right scale (sample size).
US Presidential Election 2016 and the Implications for Marketing Research by Melanie Courtright
Confidence in marketing research has taken a hit in recent years, based on our struggle to accurately predict major voting outcomes. So, where's the hitch?
The Future of Market Research Data Collection by Gary S. Laben
Modern communications systems have given users unprecedented access to information and services without regard to time or location, letting them get more done faster than ever before. By providing experiences that are tailored and relevant to each user’s expectations, technology doesn’t just provide a better user experience, it also preserves the user’s most valuable resource: time.
Why Mobile Matters for Conducting Representative Research by Roddy Knowles
Since the first Apple iPhone hit the market in June 2007, smartphones have been adopted by US consumers at a much faster rate than almost any other innovation in history. When many market researchers think about how mobile usage has impacted research, one of the first things that comes to mind is that some demographic groups are more inclined to use smartphones – and are much harder to reach on desktops/laptops.
5 Best Practices for Renewing Trackers by Michael Murray
As we approach the time where many of you will be considering your tracking projects for the new year, it’s worth reminding ourselves again the value of following best practices when it comes to these strategically important projects.
All Data Is Not Created Equal: Differences Between First, Second, and Third Party Data by Scott Schafebook
First party, third party, and now second party data – how do you keep them all straight? When managing advertising or marketing campaigns, it’s important to make sure your budget dollars are well spent, and to validate that you’re actually reaching the right audience. Arming yourself with knowledge on the different types of data out there, along with the benefits and things to consider about each, can prove imperative for the success of a marketing or advertising campaign.
Research Software
Communities: Custom Panels & Communities  
Mobile: Mobile Access Panel, Mobile-enabled research  
Panel: e-Rewards Opinion Panel, Valued Opinions Panel, Peanut Labs Program