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- Data Collection - Qualitative
- Data Collection - Quantitative
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- Field Management
- Online Research Services
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- Research Supplier / Provider
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|Research Now Group, Inc., is the global leader in digital data collection to power market research insights. We enable data-driven and confident decision making for our clients through access to millions of deeply-profiled business professionals and consumers. The company has been providing high-quality, proprietary, research-only online panel sample since 2001, with data collection available across the Americas, Europe, the Middle East, and Asia-Pacific, and is recognized as the quality, scale and customer satisfaction leader in the market research industry.|
A Breed Apart? by Roddy Knowles
This white paper highlights differences between participants who enter surveys primarily on smartphones and those who enter surveys primarily on PCs or laptops. It uncovers how smartphone-first survey takers differ significantly from PC-first survey takers by going beyond demographics and focusing on several key behavioral and psychographic variables, as well as personality traits.
US Presidential Election 2016 and the Implications for Marketing Research by Melanie Courtright
Confidence in marketing research has taken a hit in recent years, based on our struggle to accurately predict major voting outcomes. So, where's the hitch?
The Future of Market Research Data Collection by Gary S. Laben
Modern communications systems have given users unprecedented access to information and services without regard to time or location, letting them get more done faster than ever before. By providing experiences that are tailored and relevant to each user’s expectations, technology doesn’t just provide a better user experience, it also preserves the user’s most valuable resource: time.
Why Mobile Matters for Conducting Representative Research by Roddy Knowles
Since the first Apple iPhone hit the market in June 2007, smartphones have been adopted by US consumers at a much faster rate than almost any other innovation in history. When many market researchers think about how mobile usage has impacted research, one of the first things that comes to mind is that some demographic groups are more inclined to use smartphones – and are much harder to reach on desktops/laptops.
5 Best Practices for Renewing Trackers by Michael Murray
As we approach the time where many of you will be considering your tracking projects for the new year, it’s worth reminding ourselves again the value of following best practices when it comes to these strategically important projects.
|Communities:||Custom Panels & Communities|
|Mobile:||Mobile Access Panel, Mobile-enabled research|
|Panel:||e-Rewards Opinion Panel, Valued Opinions Panel, Peanut Labs Program|