SIRS - Strategic Intelligence Research Services

SIRS - Strategic Intelligence Research Services

Headquarters
4350 Glendale-Milford Road
Suite 250
Cincinnati, OH 45242

: 859.468.2370
EM: Send Email

Contacts

Stacy Dye
SVP/GM‚ Quantitative Insights
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Bruce Ferguson
Vice President‚ Qualitative Research
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On the Web


www.sirsinc.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Supplier / Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• In-person Moderation/Analysis
• Recruiting
• Video Streaming Services
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Quantitative
• Telephone Data Collection
Off-Site/Remote Interviewing
• Off-Site/Remote Intercepting
Quantitative Data Collection Services
• Computer-Assisted Telephone Interviewing (CATI)
• Internet/Web Based Surveys
• Telephone Land Line
Research Methods
• Attitude/Usage
• Brand Research
• Intercepts
• Satisfaction Surveys

 

Description
Turning research into action can be challenging, but it doesn’t have to be! At SIRS, we help our clients “win smart” by equipping them with in-depth insights that transform customer experiences across their organizations. We pair the industry’s best customer service with state-of-the-art research methodologies to meet and exceed every client need. Whatever the business requirement, we partner with our clients to formulate customized project plans that use complex data to produce simple, actionable results.

SIRS specializes in both Qualitative and Quantitative research for both B2C and B2B in a wide variety of industries including retail, restaurant, healthcare, insurance, financial, home services, and CPG.

SIRS employees are industry veterans, with most having over 15 years of experience. We have a passion for industry trends and an overall curiosity about the markets and industries we serve.

SIRS Founders were part of the team that took Kroger from “Good to Great” as discussed in the best-selling business book by Jim Collins. This research was “a key to Kroger’s retailing success…the fundamental strength of the Kroger company.”— Kroger CEO - Forbes Magazine

Our Solutions: Brand Tracking/Awareness & Usage Product/Service Concept Testing Customer Experience (CX) Research Shopper Insights Employee Engagement (or Exit) Studies Market/Customer Segmentation Problem Store Studies Market Analyses Sales Predictive Modeling Advertising Research

Our Toolbox: Quantitative Telephone (CATI) Surveys Online Surveys Point of Purchase Surveys Mobile Surveys Mixed mode Surveys Speech and Text Analytics In-store/Onsite Intercept Surveys

Qualitative National Respondent Recruiting In-Depth Interviews Focus Group Design & Facilitation Focus Group Hosting Focus Group Moderating Online Bulletin Boards

Central Telephone Facility
# Stations: 1500
International Coverage: Yes
CATI Stations: 1500 with Confirmit software
Multi-Lingual Interviewing: Spanish, Others Available on Request 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 5 recruiters on staff 
Database available: 35,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
business
Mock Jury, Media Testing
Focus Group Services
Facility Location: office building  
Miles from Airport: 12  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 22 ' x 21 ' - 18 seats
Room 2: 30 ' x 20 ' - 18 seats
   
Description: SIRS also sets up nationwide projects in venues where traditional facilities are unavailable.
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Research Software
Computer-Assisted Personal Interviewing (CAPI): Confirmit  
Computer-Assisted Telephone Interviewing (CATI): Confirmit  
Statistical Analysis: SPSS  
Tabulation: Quantum  
Text Analysis: Ascribe/CodeIt  
Web Survey (CAWI): Confirmit