SPC LLC

Headquarters
86 North Sound Beach Av e
Riverside, CT 06878 United States

P : 2032532403
EM: Send Email

Contacts

David Glenn
Partner

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Business Type

No Business Type Indicated

Specialties

Data Collection Methodologies
Quantitative

Quantitative Data Collection Services

• Computer-Assisted Personal Interviewing (CAPI)

• Computer-Assisted Telephone Interviewing (CATI)

• Design & Analysis

• Internet/Web Based Surveys

• Questionnaire Design

Research Methods

• Attitude/Usage

• Concept Testing

• Other - emotional reactions

• Predictive & Advanced Analytics

• Segmentation

Description
Do you want to learn more about how emotion can change behavior? Do you enjoy the warm emotional feelings captured in focus groups and qualitative work, but are frustrated by the lack of actionable hard numbers for decision making? We have blended both needs into a quantitative method that captures the emotional feelings that you’re current and target prospects have. A follow up qualitative module can be added to follow up on any raised issues.

Description

Do you want to learn more about how emotion can change behavior? Do you enjoy the warm emotional feelings captured in focus groups and qualitative work, but are frustrated by the lack of actionable hard numbers for decision making? We have blended both needs into a quantitative method that captures the emotional feelings that you’re current and target prospects have. A follow up qualitative module can be added to follow up on any raised issues.