Schmiedl Marktforschung, A Schlesinger Company


Tauentzienstr. 3
Berlin, 10789 Germany

: +49-30-235096-0
FX: +49-30-235096-99
EM: Send Email


Stephan Lange
Managing Director

Stephan Schmid
Managing Director

Markus Herbig
Managing Director

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Sampling
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• In-person Moderation/Analysis
• Recruiting
• Telephone Data Collection
Quantitative Data Collection Services
• Computer-Assisted Telephone Interviewing (CATI)
• Internet/Web Based Surveys
Related Services & Providers
• Field Management
Research Methods
• Ethnographic Research
• International Research and Services
• Online Interviews/Discussions/Diaries
• Panels


Schmiedl Marktforschung, A Schlesinger Company, is the leading data collection company in Germany delivering qualitative and quantitative solutions. Our offices and high-specification focus group facilities in Germany's four largest cities Berlin, Munich, Hamburg and Frankfurt are considered as among the best in the world. We guarantee outstanding recruitment across Germany for any methodology, including online surveys, ethnographies, webcam focus groups, telephone interviews, focus groups and IDIs. Our bilingual team understands international expectations and handles all your fieldwork logistics, including specialized moderators, interpreters and translators. Our Global Solutions team provides expert worldwide project management services. As part of a network of 24 Schlesinger locations in the US and Europe, we are your global research partner, anywhere, anytime.

NEW: Ask us about The Apartment - a research home for in-context qualitative research.

Central Telephone Facility
# Stations: 40
International Coverage: Yes
CATI Stations: 40 with QPSMR software
Multi-Lingual Interviewing: Russian, Polish, Italian 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 25 recruiters on staff 
Database available: Yes
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Carers, Patients, Financial Services, Entertainment & IT
Description: High quality recruitment for any methodology (in-home + ethnographic +in-office), all recruiting in-house. Fluent English + English/American/European natives, daily updates
Focus Group Services
Facility Location: office building  
Miles from Airport: 8  
# Rooms: 4 focus group rooms
Internet Access: Yes  
Usability lab: 20 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 8Meter x 4Meter - 12 seats
Room 2: 6Meter x 5Meter - 10 seats
Room 3: 7Meter x 5Meter - 12 seats
Room 4: 11Meter x 5Meter - 20 seats
Description: top rated viewing facilities in Berlin, Munich, Frankfurt; all in-house recruiting, high number of international clients, short-term quotations
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 20 computer/tablet/devices with QPSMR software
Internet Access: Yes
Description: gang surveys and dial sessions, specific test settings (e.g. degustation+kitchen concept lab, highest flexibility
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: nationwide in Germany covering rural urban areas, European partners for international projects
Research Software
Computer-Assisted Personal Interviewing (CAPI): QPSMR  
Computer-Assisted Telephone Interviewing (CATI): QPSMR  
Communities: Dub: IdeaStream  
Panel: Kinesis, Decipher, RelevantID  
Statistical Analysis: SPSS  
Tabulation: QPSMR  
Web Survey (CAWI): Kinesis