153 W. Ohio
4th Floor
Chicago, IL 60654

: 3123218111
FX: 3123210607
EM: Send Email


Susan Stanicek

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Sampling
  • Supplier / Provider
Interviewing Specialties by Audience
• Hard to Reach Populations
• Medical Professionals


Shapiro+Raj is a strategic brand and marketing insights company built for the Insight Economy™ by connecting Shapiro's 60-year leadership in research, insights and analytics with new-world brand strategy, innovation and ideation capabilities. Shapiro+Raj delivers powerful insights that inspire ideas that move people to action. We help Fortune 500 clients improve the value of their brands while driving profitable growth of their business.

Shapiro+Raj’s Qualitative Fieldwork Practice, formerly known as Survey Center Focus, has supported its market research clients for over 40 years. In that time, we have pioneered new approaches and methodologies within the industry.

Our facility — rated “Excellent” internationally by Impulse Survey of Focus Facilities for 15-years consecutively — is conveniently located in downtown Chicago’s vibrant River North district.

PROJECT MANAGEMENT: Our deep experience with project management scales up to fit the most far-reaching research projects. We keep tabs on scheduling across time zones, various locations, and multiple coordinators. We support you at any level of service you may need anywhere.

RECRUITMENT INNOVATION: Our Social Adaptive Recruiting method yields higher quality respondents by utilizing our proprietary AI technology, online forums, and on-the-ground recruiting to identify the right respondents for your project.

Central Telephone Facility
# Stations: 20
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 200K+ names
Opt-In for: consumer
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Description: Our proprietary Social Adaptive Recruiting tool combines social listening, on-line groups, and on-the ground recruiting to identify respondents based on behaviors and not only what they say they do.
Focus Group Services
Facility Location: office building  
Miles from Airport: 15  
# Rooms: 3 focus group rooms
Usability lab: 40 PCs with internet access  
Full service bathroom with shower: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 20 ' x 25 ' - 30 seats
Room 2: 23 ' x 16 ' - 20 seats
Room 3: 16 ' x 20 ' - 20 seats
Description: Our Top Rated venue provides a comfortable and welcoming setting with high-tech features and a stellar support staff. We offer unmatched room options for ideation and traditional settings.
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: 40 computer/tablet/devices
Internet Access: Yes
Research Software
Computer-Assisted Personal Interviewing (CAPI): Voxco Acuity A4  
Computer-Assisted Telephone Interviewing (CATI): Voxco Acuity A4  
Mobile: Voxco Acuity A4  
Panel: Proprietary, Salesforce  
Project Management: Netsuite  
Social Media: Netbase  
Statistical Analysis: Q, SPSS, R  
Tabulation: UNCLE  
Text Analysis: Proprietary, Luminoso  
Web Survey (CAWI): Voxco Acuity A4