425 S. Financial Pl
Suite 3250
Chicago, IL 60605

: 3128984439
P2: 3129652319
FX: 3123210607
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Amir Kapadia
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Zain Raj
Chairman & CEO of Shapiro+Raj
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Carol Tobler
Director‚ Quantitative Operations
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Sampling
  • Supplier / Provider
Related Services & Providers
• Minority or Female Owned Business
Research Methods
• Full Service


Shapiro+Raj is a research and strategy firm that uses social and behavioral sciences to solve the toughest business and marketing challenges. Our next-gen methods dig deep to unlock market-ready insights. Then our brand planners turn these into strategic marketplace actions that create brand evolution and innovation; customer experiences and loyalty; and new platforms for growth.

Shapiro+Raj was founded over sixty years ago by Leo Shapiro to replace poll-oriented research with the rigor of social and behavioral science, in order to better connect beliefs with behaviors. We have added future-first strategy and expansive analytic capabilities, powered by the latest technology stack and inspired by human behavior. This has created an integrated research, insights, and strategy consultancy with a mission to help our clients find new pathways to grow in this constantly changing landscape.

Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Research Software
Computer-Assisted Personal Interviewing (CAPI): Voxco Acuity A4  
Computer-Assisted Telephone Interviewing (CATI): Voxco Acuity A4  
Mobile: Voxco Acuity A4  
Project Management: Netsuite,  
Statistical Analysis: Q, SPSS, R  
Tabulation: UNCLE  
Text Analysis: Proprietary, Luminoso  
Web Survey (CAWI): Voxco Acuity A4