Smarty Pants

Headquarters
14 Dove Tree Lane
Jonesborough, TN 37659

P : (203) 847-5766
EM: Send Email

Contacts

Wynne Tyree
Founder/Chief Smarty Pants

Meredith Franck
Chief Operating Mastermind

Stephanie Retblatt
Chief Brainiac

On the Web

www.asksmartypants.com

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Business Type

Data Collection - Qualitative
Data Collection - Quantitative
Full Service
Online Research Services
Online Surveys
Qualitative Consultant/Moderator
Research Supplier / Provider
Supplier / Provider

Specialties

Data Collection Methodologies
Quantitative

Quantitative Data Collection Services

• Design & Analysis

• Internet/Web Based Surveys

Interviewing Specialties by Audience

• Children/Tweens/Teens

• College Students

• Fifty+/Seniors/Elderly

• Healthcare (consumer health conditions)

• Package Goods

• Retail

Research Methods

• Attitude/Usage

• Brand Research

• Co-Creation

• Concept Testing

• Ethnographic Research

• Home Use Testing (HUT)

• Moderation

• Online Interviews/Discussions/Diaries

• Segmentation

• Syndicated Research

Description
Smarty Pants is a full-service research consultancy that delivers transformational insights and solutions to the world’s best marketers. The award-winning team of moderators, ethnographers, and quant savants excels at primary research, consumer journeys, innovation/co-creation, evaluation and tracking, brand positioning, and syndicated/trend research. Smarty Pants is known for its lifestage expertise and youth & family savvy. Tech, CPG, auto, toy & game, apparel, retail, healthcare, food & bev, and entertainment giants rely on the firm for impeccable fieldwork, best-in-class thinking, and stellar deliverables that inspire and impact. The woman- and minority-owned firm leads research in 60 countries and has domestic offices in NYC, Boston, Philadelphia, LA, San Diego, Tampa, Denver, and Johnson City, TN.

Description

Smarty Pants is a full-service research consultancy that delivers transformational insights and solutions to the world’s best marketers. The award-winning team of moderators, ethnographers, and quant savants excels at primary research, consumer journeys, innovation/co-creation, evaluation and tracking, brand positioning, and syndicated/trend research.

Smarty Pants is known for its lifestage expertise and youth & family savvy. Tech, CPG, auto, toy & game, apparel, retail, healthcare, food & bev, and entertainment giants rely on the firm for impeccable fieldwork, best-in-class thinking, and stellar deliverables that inspire and impact. The woman- and minority-owned firm leads research in 60 countries and has domestic offices in NYC, Boston, Philadelphia, LA, San Diego, Tampa, Denver, and Johnson City, TN.