Smarty Pants

Smarty Pants

14 Dove Tree Lane
Jonesborough, TN 37659

: (203) 847-5766
EM: Send Email


Wynne Tyree
Founder/Chief Smarty Pants

Meredith Franck
Chief Operating Mastermind

Stephanie Retblatt
Chief Brainiac

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
Data Collection Methodologies
Quantitative Data Collection Services
• Design & Analysis
• Internet/Web Based Surveys
Interviewing Specialties by Audience
• Children/Tweens/Teens
• College Students
• Fifty+/Seniors/Elderly
• Healthcare (consumer health conditions)
• Package Goods
• Retail
Research Methods
• Attitude/Usage
• Brand Research
• Co-Creation
• Concept Testing
• Ethnographic Research
• Home Use Testing (HUT)
• Moderation
• Online Interviews/Discussions/Diaries
• Segmentation
• Syndicated Research


Smarty Pants is a full-service research consultancy that delivers transformational insights and solutions to the world’s best marketers. The award-winning team of moderators, ethnographers, and quant savants excels at primary research, consumer journeys, innovation/co-creation, evaluation and tracking, brand positioning, and syndicated/trend research.

Smarty Pants is known for its lifestage expertise and youth & family savvy. Tech, CPG, auto, toy & game, apparel, retail, healthcare, food & bev, and entertainment giants rely on the firm for impeccable fieldwork, best-in-class thinking, and stellar deliverables that inspire and impact. The woman- and minority-owned firm leads research in 60 countries and has domestic offices in NYC, Boston, Philadelphia, LA, San Diego, Tampa, Denver, and Johnson City, TN.