Strategic Marketing Services

Headquarters
Business & Community Services Bldg., Suite 32
University of Northern Iowa
Cedar Falls, IA 50614-0120

P : (319) 273-2886
P2: (800) 204-1804
FX: (319) 273-6830
EM: Send Email

Contacts

Christy Ryken, PRC
Director

Chelsea Morrison
Program Manager

www.sms.uni.edu

Tools available when logged in

Business Type

Specialties

Data Collection Methodologies
Qualitative

Qualitative/Recruiting Services and Facilities

• Focus Group Facility

• In-person Moderation/Analysis

• Online Focus Group Hosting/Moderation

Research Methods

• Business-to-Business

• Full Service

Description
At Strategic Marketing Services (SMS), we understand that marketing intelligence is created, not merely collected. We meet your unique needs by developing a customized approach, and giving you accurate and actionable information. SMS is part of the University of Northern Iowa in Cedar Falls, Iowa. Our staff consists of skilled project managers with years of research and industry experience. Additionally, our university affiliation provides access to talented faculty consultants, name recognition and credibility among research participants.
Recruiting Services
Recruit for:	focus groups one-on-ones
Recruiting in-house:	4 recruiters on staff
Opt-In for:
Recruit for:	own facility client off-site location
Study Types Recruit for:	consumer business
Description:	University affiliation provides name recognition and credibility among participants.
Focus Group Services
Facility Location:	office building
Miles from Airport:	8
# Rooms:	1 focus group room
Internet Access:
Focus Group Moderators:
One-on-one, In-depth interviewers:
Focus Group Room(s):
Room 1:	19 ' x 15 ' - 10 seats

Description:	Client lounge, on-site parking, refreshments & meal options and professional moderators available.
Research Software
Mobile:	Qualtrics
Statistical Analysis:	SPSS, Statwing
Web Survey (CAWI):	Qualtrics