Strategic Marketing Services


Business & Community Services Bldg., Suite 32
University of Northern Iowa
Cedar Falls, IA 50614-0120

: (319) 273-2886
P2: (800) 204-1804
FX: (319) 273-6830
EM: Send Email


Christy Ryken, PRC

Chelsea Morrison
Program Manager

On the Web

My Dashboard - Log In

Tools available when logged in
Add Listing Notes Add to RFP List Add as a Favorite
Send RFP Now
Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
Research Methods
• Business-to-Business
• Full Service


At Strategic Marketing Services (SMS), we understand that marketing intelligence is created, not merely collected. We meet your unique needs by developing a customized approach, and giving you accurate and actionable information. SMS is part of the University of Northern Iowa in Cedar Falls, Iowa. Our staff consists of skilled project managers with years of research and industry experience. Additionally, our university affiliation provides access to talented faculty consultants, name recognition and credibility among research participants.

Recruiting Services
Recruit for: focus groups
Recruiting in-house: 4 recruiters on staff 
Opt-In for:  
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Description: University affiliation provides name recognition and credibility among participants.
Focus Group Services
Facility Location: office building  
Miles from Airport: 8  
# Rooms: 1 focus group room
Internet Access: Yes  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 19 ' x 15 ' - 10 seats
Description: Client lounge, on-site parking, refreshments & meal options and professional moderators available.
Research Software
Mobile: Qualtrics  
Statistical Analysis: SPSS, Statwing  
Web Survey (CAWI): Qualtrics