Symmetric Sampling


600 Aenue H East
Arlington, TX 76011

: 817-649-5243
P2: 817-640-6166
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Jason Thomas

Mauricia Willis
Executive Vice President

Becky Crane
Vice President

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Online Surveys
  • Sampling
Data Collection Methodologies
Quantitative Data Collection Services
• Internet/Web Based Surveys
Related Services & Providers
• Internet Sampling
• Online Probability Sample


Symmetric provides sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Our worldwide Internet panels set the standard for quality and consistency. Our double opt-in panels include: American Consumer Opinion®-Worldwide panel of over seven million consumers. Physicians Advisory Council®- over 20,000 verified physicians and surgeons. Medical Advisory Board™-Worldwide panel of over 40,000 nurses, optometrists, pharmacists, etc. Executive Advisory Board®-Worldwide panel of over 100,000 managers and executives. Technology Advisory Board®-Worldwide panel of over 105,000 IS/IT professionals. Contractor Advisory Board®-Worldwide panel of over 30,000 contractors.

All Sample Sources Are Not Created Equal: How to Select the Right Sample Source
Panel and river samples have become very popular, and we are now seeing growth in panel aggregators. None of these sample sources are inherently good or bad, but it is important to understand their differences – and how to choose the best sample source for your project.
The New Way to Improve Data Quality: People
It’s no secret that the entire marketing research industry is concerned about data quality. The problem becomes that many respondents are onto our methods – and know how to beat them. To truly improve data quality, we need to take it a step further. We need to add humans to the data cleaning process. This article discusses just one of the ways that Symmetric uses to improve the data quality of our panels
8 Tips Learned From a Lifetime of Qualitative Recruiting
Securing the participation of an optimal participant will ensure that you get the most out of your qualitative research project. Here are 8 tips for finding qualified qualitative respondents for your studies.