Taylor Research, Inc.

Taylor Research, Inc.

Headquarters
6602 Convoy Court
Suite #210
San Diego, CA 92111

: 858-810-8400
P2: 800-922-1545
FX: 858-810-8440
EM: Send Email

Contacts

James Arcediano
CEO
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Myla Kovac
Vice President of Research
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Kristopher Arcediano
Vice President of Operations
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On the Web


www.taylorresearch.com
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Transcription Services
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Home Use Test/Product Placement
• Recruiting
• Test Kitchen Facility
• Usability Lab
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Related Services & Providers
• Field Management
Research Methods
• Taste Tests/Sensory Tests

 

Description
Taylor Research (Founded 1957) has a state-of-the-art facility with five spacious focus group suites with private lounges. One large multipurpose suite seats 70+ with viewing for twenty-five. All new state of the art technology - High definition video, high-quality audio, dedicated high-speed Wi-Fi in every suite. Power and large doors to accommodate equipment testing. A new kitchen with space and power for cooking equipment and testing. Recruiting of consumers, medical and business professionals, mock juries, Hispanic, cross-border capabilities, fieldwork, intercept interviews, usability studies, and ethnographic research. We are well known for our high quality recruiting and level of attention given to each project.

Central Telephone Facility
# Stations: 40
International Coverage: Yes
CATI Stations: 40 with ARCS software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 55 recruiters on staff 
Database available: 750,000+ names
Opt-In for: consumer
medical
b2b 
Recruit for: own facility
nationally
client off-site location 
Study Types Recruit for: consumer
business
Mock Juries, CLTs, Ethnos, Online Surveys or Discussions
Description: We adhere to very strict screening standards in order to ensure we find respondents with the exact criteria our clients are looking for. Show-rates are always high.
Focus Group Services
Facility Location: office building  
Miles from Airport: 12  
# Rooms: 5 focus group rooms
Internet Access: Yes  
Usability lab: 45 PCs with internet access  
Test kitchen: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 28 ' x 24 ' - 70 seats
Room 2: 22 ' x 20 ' - 14 seats
Room 3: 20 ' x 13 ' - 12 seats
Room 4: 18 ' x 14 ' - 10 seats
Room 5: 12 ' x 12 ' - 5 seats
   
Description: New state of the art suites with private lounges. Large room seats 70+ with viewing for 25 and power for appliances. Wi-Fi/high speed internet in every suite.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 45 computer/tablet/devices with ARCS software
Internet Access: Yes
Description: Our testing room is a controlled environment equipped with 45 new TouchScreen PCs, adjacent to the test kitchen
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Description: Bilingual interviewers,theme park, casino, medical conference and special event interviewing.
Research Software
Computer-Assisted Personal Interviewing (CAPI): ARCS  
Computer-Assisted Telephone Interviewing (CATI): ARCS  
Mobile: ARCS  
Panel: ARCS  
Project Management: ARCS  
Statistical Analysis: SPSS  
Tabulation: SPSS  
Text Analysis: SPSS  
Web Survey (CAWI): ARCS