The MSR Group


1121 North 102nd Court
Suite 100
Omaha, NE 68114

: 402-392-0755
P2: 800-737-0755
FX: 402-392-1068
EM: Send Email


Tammy Mathews
Manager – Qualitative Research Division
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Don Beck‚ PhD
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Terrry Scholten
Office Manager
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Technology Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Home Use Test/Product Placement
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
• Recruiting
• Video Streaming Services
• Telephone Data Collection
Quantitative Data Collection Services
• Computer-Assisted Telephone Interviewing (CATI)
• Design & Analysis
• Interactive Voice Response (IVR)
• Internet/Web Based Surveys
• Predictive Dialing/Autodialers
• Questionnaire Design
Interviewing Specialties by Audience
• Advertising
• Agriculture
• Banking/Finance
• Business-to-Business
• Consumer Products/Services
• Education
• Energy/Utility
• Financial
• Food and Beverage
• Healthcare (consumer health conditions)
• Retail
• Utilities
Related Services & Providers
• Field Management
• Research Reporting/Analysis
Research Methods
• Attitude/Usage
• Benchmarking
• Brand Research
• Concept Testing
• Full Service
• Mixed Mode
• Mock Jury/General Opinion
• Online Interviews/Discussions/Diaries
• Other - Artificial Intelligence
• Panels
• Political Polling/General Opinion
• Predictive & Advanced Analytics
• Satisfaction Surveys


The MSR Group is a full-service market research company with over 60 years of experience in qualitative and quantitative research solutions. Our proprietary APECS customer experience and improvement program along with the ability to enhance data gathering though Artificial Intelligence technology make us a leader in our field. Our experienced team is committed to helping clients reach and exceed their business goals through the design and execution of custom consumer and business-to-business research. The MSR Group provides quality data collection through telephone, online, IVR, mobile, SMS text, mail and our top-rated focus group facility. Other areas of expertise include branding research, advertising and concept testing, feasibility studies and segmentation analysis.

Central Telephone Facility
# Stations: 250
CATI Stations: 250 with Voxco software
Multi-Lingual Interviewing: Mandarin, Cantonese, Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 35 recruiters on staff 
Database available: 40000 names
Opt-In for:  
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Description: Nationwide recruiting conducted in-house by experienced staff; all participants re-screened prior to group. Quality database.
Focus Group Services
Facility Location: office building  
Miles from Airport: 15  
# Rooms: 3 focus group rooms
Internet Access: Yes  
Usability lab: 10 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 26 ' x 16 ' - 25 seats
Room 2: 14 ' x 10 ' - 4 seats
Room 3: 36 ' x 18 ' - 40 seats
Description: Top rated, centrally located facility. Dual recording. Simultaneous TV monitors. Large viewing room. Perception Analyzers. FocusVision video streaming. Wireless Internet. Experienced moderators available.
Off-Site/Remote Interviewing
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Personal Interviewing (CAPI): Voxco  
Computer-Assisted Telephone Interviewing (CATI): Voxco  
Communities: Survey Analytics  
Mobile: Survey Analytics  
Panel: Survey Analytics  
Project Management: Pro Work Flow  
Social Media: Facebook, Twitter, Linkedin  
Statistical Analysis: SPSS, WinCross, Tableau, Alteryx  
Tabulation: SPSS, WinCross, Tableau, Alteryx  
Text Analysis: Proprietary  
Web Survey (CAWI): Voxco