The MSR Group


1121 North 102nd Court
Suite 100
Omaha, NE 68114

: 402-392-0755
P2: 800-737-0755
FX: 402-392-1068
EM: Send Email


Justin Phipps
Manager – Focus Group Division
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Tom Hatton
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Terrry Scholten
Office Manager
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Home Use Test/Product Placement
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
• Recruiting
• Video Streaming Services
• Telephone Data Collection
Quantitative Data Collection Services
• Computer-Assisted Telephone Interviewing (CATI)
• Design & Analysis
• Interactive Voice Response (IVR)
• Internet/Web Based Surveys
• Predictive Dialing/Autodialers
• Questionnaire Design
Interviewing Specialties by Audience
• Advertising
• Agriculture
• Banking/Finance
• Business-to-Business
• Consumer Products/Services
• Education
• Energy/Utility
• Financial
• Food and Beverage
• Healthcare (consumer health conditions)
• Medical Professionals
• Utilities
Related Services & Providers
• Field Management
• Research Reporting/Analysis
Research Methods
• Attitude/Usage
• Benchmarking
• Brand Research
• Concept Testing
• Full Service
• Mixed Mode
• Mock Jury/General Opinion
• Online Interviews/Discussions/Diaries
• Panels
• Political Polling/General Opinion
• Predictive & Advanced Analytics
• Satisfaction Surveys
• Segmentation


The MSR Group is a full-service market research company with over 60 years of experience in qualitative and quantitative research solutions. We design and execute consumer and business-to-business research for clients in a wide range of industries. We specialize in customer experience measurement and improvement processes, branding research, advertising and concept testing, feasibility studies, segmentation analysis and more. We also provide quality data collection through telephone, online, mobile surveys, and our top-rated focus group facility. We’re committed to helping our clients reach and exceed their business goals. Call the MSR Group today. We’d love to work with you.

Central Telephone Facility
# Stations: 250
CATI Stations: 250 with Voxco software
Multi-Lingual Interviewing: Mandarin, Cantonese, Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 35 recruiters on staff 
Database available: 40000 names
Opt-In for: consumer
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Description: Nationwide recruiting conducted in-house by experienced staff; all participants rescreened prior to group. Quality database.
Focus Group Services
Facility Location: office building  
Miles from Airport: 15  
# Rooms: 3 focus group rooms
Internet Access: Yes  
Usability lab: 10 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 26 ' x 16 ' - 25 seats
Room 2: 14 ' x 10 ' - 4 seats
Room 3: 36 ' x 18 ' - 40 seats
Description: Top rated, centrally located facility. Dual recording. Simultaneous TV monitors. Large viewing room. Perception Analyzers. FocusVision video streaming. Wireless Internet.
Off-Site/Remote Interviewing
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Personal Interviewing (CAPI): Voxco  
Computer-Assisted Telephone Interviewing (CATI): Voxco  
Communities: Survey Analytics  
Mobile: Survey Analytics  
Panel: Survey Analytics  
Project Management: Pro Work Flow  
Social Media: Facebook, Twitter, Linkedin  
Statistical Analysis: SPSS, WinCross, Tableau  
Tabulation: SPSS, WinCross, Tableau  
Web Survey (CAWI): Voxco