The Martec Research Center

The Martec Research Center

Branch
1445 North Rd.
Suite 1
Green Bay, WI 54313

: 920-494-1812
P2: 888-811-5755
FX: 920-494-3598
EM: Send Email

Contacts

Linda Segersin
Director

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Mary Prisco‚ Ph.D.
Data processing/Analysis
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Tami Calamita
Call Center Manager
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On the Web


www.martecresearchcenter.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Home Use Test/Product Placement
• Online Focus Group Hosting/Moderation
Interviewing Specialties by Audience
• Arts/Entertainment/Recreation
• Business-to-Business
• Children/Tweens/Teens
• Consumer Products/Services
• Energy/Utility
• Executive/C-Level
• Healthcare (consumer health conditions)
• International Research and Services
• Minority/Low Incidence Segments - Other
• Mock Jury/General Opinion
• New Products
• Other - Children's Product testing
• Utilities
Related Services & Providers
• Telephone Low Incidence/Targeted Sample
Research Methods
• Other - Emotion Mining
• Taste Tests/Sensory Tests

 

Description
The Martec Research Center, a Martec Group company, is located in Green Bay, WI. A full-service research facility, the Martec Research Center features a spacious focus group suite (moderators on staff) and in-house CATI call center. B2B & B2C data gathering. We excel in recruitment for focus groups, product placement and testing. Methodologies also include in-person in-depth interviews, telephone, online, in-home/business product tests, sensory testing including taste tests and intercepts. Our in-house Data processing and analysis are exceptional.

Central Telephone Facility
# Stations: 25
International Coverage: Yes
CATI Stations: 25 with WinCati, SSI Web, Ci3 software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 20 recruiters on staff 
Database available: 8,000. names
Opt-In for: consumer
b2b 
Recruit for: own facility
nationally
client off-site location 
Study Types Recruit for: consumer
business
medical
mock trial
Description: Recruiters are very experienced in recruiting consumers, medical and business professionals.
Focus Group Services
Facility Location: office building  
Miles from Airport: 1.5  
# Rooms: 1 focus group room
Internet Access: Yes  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 19 ' x 24 ' - 12 seats
   
Description: We'd love to welcome you to our Green Bay Focus Group suite located in the shadow of Lambeau Field.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Internet Access: Yes
Description: Martec offers Sensory testing, including taste tests, product testing. Our panels include trained sensory testers, adults and children.
Off-Site/Remote Interviewing
Taste Tests: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Personal Interviewing (CAPI): SSI WEB  
Computer-Assisted Telephone Interviewing (CATI): WinCati, SSI WEB, Ci3  
Statistical Analysis: SPSS, Win Cross, Sawtooth Conjoint  
Tabulation: SPSS, Win Cross  
Web Survey (CAWI): WinCati Mixed Mode, SSI WEB