The Matrix Group, Inc.

 

Headquarters
501 Darby Creek Rd #25
Lexington, KY 40509

: 859-263-8177
P2: 800-558-6941
EM: Send Email

Contacts

Martha DeReamer, PRC
Pres./CEO
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Amber Story
Project Coordinator
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On the Web

www.tmgresearch.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Recruiting

 

Description
The marketing research & insights connection in the Bluegrass. Dedicated qualitative research center with client viewing located in the Hamburg area, off I-75/I-64, regional center for shopping, dining & entertainment. Large, versatile focus group room with adjacent viewing, client lounge, WIFI, video recording & streaming capabilities. Seasoned in-house recruiters & field staff. High success & show rates. Our exclusive regional panels represent the area demographics of Central & Eastern Kentucky. Our professional, accommodating staff is dedicated to ensuring the success of each project we undertake.

Central Telephone Facility
# Stations: 6
CATI Stations: 6 with Custom design software
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 5 recruiters on staff 
Database available: 10,000 names
Opt-In for:  
Recruit for: own facility
nationally
client off-site location 
Study Types Recruit for: consumer
business
Description: Seasoned recruiters are uniquely knowledgeable about recruiting in urban and rural coverage areas. Strong track record of good show rates. Specialized business & consumer panels.
Focus Group Services
Facility Location: office building  
Miles from Airport: 10  
# Rooms: 1 focus group room
Internet Access: Yes  
Usability lab: 5 PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 19 ' x 36 ' - 20 seats
   
Description: Large dedicated qualitative facility with client viewing, client lounge, meal services and a focus on catering to our client's comfort and accommodating every need.
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: 5 computer/tablet/devices
Internet Access: Yes
Description: Auxiliary facility available for individual usability testing and one-on-ones
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: Extensive experience with on-site interviewing ranging from on location, in-store to special events. Mobile interviewing capabilities.
Research Software
Computer-Assisted Personal Interviewing (CAPI): Custom-design  
Computer-Assisted Telephone Interviewing (CATI): Custom-design  
Statistical Analysis: WinCross  
Tabulation: WinCross  
Web Survey (CAWI): Custom-design