Nashville Research Group
ContactsMegan Napier |
On the Webwww.nashvilleresearch.com 
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Business Type
- Field Management
- Focus Group / Qualitative Facility
- Online Research Services
- Online Surveys
- Qualitative Consultant/Moderator
- Related Support Services
- Sampling
Specialties
Data Collection Methodologies
Qualitative
Qualitative
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Recruiting
• Test Kitchen Facility
| Description | |
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| Nashville Research Group (NRG) is Nashville’s largest facility with a test kitchen for market research, specializing in recruiting and hosting participants for focus groups. As an established market research facility and recruiting business for over 35 years, NRG prides itself on client satisfaction by an exceptional show rate and using local recruiters. Conveniently located in the heart of Nashville, Nashville Research Group can handle a variety of set-up options and accommodate any industry type and focus group size. Nashville Research Group offers spacious focus group rooms with large client viewing suites. Our services include recruiting for traditional or online focus groups, product placements, test kitchen for taste testing and CLT with seating for 30, theater-style seating for 50, dial tests, shop along studies, individual interviews (IDIs), in-home interviews, usability lab, location intercepts, and mock juries. Nashville Research Group partners with local and national clients to better understand the needs and preferences of the thriving Nashville metro population. Nashville Research Group connects clients to qualified respondents in a variety of different industries such as food & beverage, consumer products, healthcare, political, pet care, financial, and legal. NRG helps our clients tap into real people’s emotions and opinions on a specific topic through qualitative data.
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| Recruiting Services | |
| Recruit for: | focus groups one-on-ones central location studies |
| Recruiting in-house: | 12 recruiters on staff |
| Database available: | 40,000 names |
| Opt-In for: | |
| Recruit for: | own facility client off-site location |
| Study Types Recruit for: | consumer business medical legal, tobacco, pet |
| Description: | Nashville Research Group prides itself on client satisfaction and our local recruiters are top-notch which leads to our high show rate percentage. |
| Focus Group Services | |
| Facility Location: | office building,ground level |
| Miles from Airport: | 10 |
| # Rooms: | 3 focus group rooms |
| Internet Access: |  |
| Usability lab: | 24 PCs with internet access |
| Test kitchen: | |
| Focus Group Moderators: | |
| One-on-one, In-depth interviewers: | |
| Focus Group Room(s): | |
| Room 1: | 21 ' x 16 ' - 15 seats |
| Room 2: | 43 ' x 16 ' - 50 seats |
| Room 3: | 10 ' x 10 ' - 4 seats |
| Description: | Nashville Research Group is Nashville’s largest facility with a test kitchen for market research, specializing in recruiting and hosting participants for focus groups. |
| Central Location Testing Facility | |
| Test Kitchen: | |
| Viewing Capabilities: | |
| Computer/tablet/devices: | 24 computer/tablet/devices |
| Internet Access: | |
| Description: | Our test kitchen with prep stations is located in our ground floor office which has a loading dock with 96-inch doors. |
| Off-Site/Remote Interviewing | |
| Taste Tests: | |
| Remote/Field Interviewing: | For On-Site Assignments & Mystery Shopping |
| Research Software | |
| Web Survey (CAWI): | Question Pro |
