The National Food Lab, a Eurofins Company
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ContactsJoyce Lizzi Cassandra Magnussen Send Email to All |
On the Webwww.thenfl.com 
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- Full Service
- Research Supplier / Provider
Qualitative
| Description | |
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| The National Food Lab, a Eurofins company, is the combination of three companies with long track-records of leadership – The National Food Lab, Food Perspectives Inc., and the International Food Network. Our deep technical expertise and extensive capabilities in sensory science, consumer insights, and product and process development result in unmatched end-to-end solutions. Our experienced staff help clients develop products consumers love with services such as: • Idea discovery through early concept and prototype exploration. • Product optimization through agile, iterative consumer guidance. • Trained panel descriptive profiling and degree of difference testing. • Strategic category insights through Product Landscape™ studies. • Validation of launch readiness through national confirmation testing. • Product quality and integrity over time through shelf life sensory research. Our state-of-the-art research facility in Minneapolis, MN features commercial kitchens, focus group rooms, large flexible CLT rooms, sensory booths, and walk-in refrigerators and freezers. We also conduct product research nationally and globally through a network of preferred partners. |
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| Article: |
Food Perspectives, Inc. Listed in Quirks 2016 as a Top Company for Taste Tests by Quirk's Staff
When it comes to conducting market research, there are various methods that you can use to gain insights into a product. But when you are focusing in on food, beverage and other consumable goods, the best way to know if consumers will like a product is to have them taste it! Properly-conducted taste tests are an effective way to gather important data on new products or to measure consumers’ opinions on line extensions. Taste-testing can also help assess changes or improvements in a product and function as a way for consumers to rank your products against your competitors, providing essential information about the preferences of your target audience. Top-ranked taste-testing research firms will have the ability to find and recruit your target audience; provide access to test kitchens and other facilities essential for conducting sensory research and have the knowledge base to help you understand what it takes to conduct thorough and accurate tests to gather the most in-depth and effective data on products. Here is a list of firms offering taste-testing and sensory research capabilities. |
| Recruiting Services | |
| Recruit for: | focus groups one-on-ones central location studies |
| Recruiting in-house: | 20 recruiters on staff |
| Database available: | 100,000 names |
| Opt-In for: | consumer b2b |
| Recruit for: | own facility client off-site location |
| Study Types Recruit for: | consumer business We recruit consumers & business/trade professionals for CLT's, HUT's, FG's. 1:1's and National Online Surveys |
| Description: | Proprietary screening and scheduling system for adult, child, or paired quantitative tests; Reliable participation frequency controls to ensure fresh respondents; qualitative assurance of fit and articulateness across 5 dimensions. |
| Focus Group Services | |
| Facility Location: | office building |
| Miles from Airport: | 20 |
| # Rooms: | 6 focus group rooms |
| Internet Access: |  |
| Usability lab: | |
| Test kitchen: | |
| Focus Group Moderators: | |
| One-on-one, In-depth interviewers: | |
| Focus Group Room(s): | |
| Room 1: | 23 ' x 22 ' - 20 seats |
| Room 2: | 28 ' x 15 ' - 20 seats |
| Room 3: | 8 ' x 7 ' - 2 seats |
| Room 4: | 8 ' x 7 ' - 2 seats |
| Room 5: | 8 ' x 7 ' - 2 seats |
| Room 6: | 8 ' x 7 ' - 2 seats |
| Description: | In addition to three focus group suites, offers video streaming, four individual interview rooms, complete with viewing suite, for one on one interviews, or consumer/product interaction studies. |
| Central Location Testing Facility | |
| Test Kitchen: | |
| Viewing Capabilities: | |
| Computer/tablet/devices: | 80+ computer/tablet/devices with Decipher software |
| Internet Access: | |
| Description: | iPads or computers at each testing station offer automated data collection, optional real-time data, and video streaming. Large test kitchens provide ample space and electrical. |
| Off-Site/Remote Interviewing | |
| Taste Tests: | |
| In-Store Audits: | |
| Remote/Field Interviewing: | For On-Site Assignments |
| Description: | A network of partners throughout the US, Canada, Europe, Latin America and Asia |
| Research Software | |
| Communities: | Digsite |
| Mobile: | Tasteocracy |
| Panel: | Sales Force |
| Project Management: | Sales Force |
| Social Media: | LinkedIn, Twitter, Facebook and Craigslist |
| Statistical Analysis: | SAS, XLSTAT, Microsoft Excel |
| Tabulation: | WinCross, E-Tabs |
| Web Survey (CAWI): | Decipher |
