The National Food Lab, a Eurofins Company

The National Food Lab, a Eurofins Company

13755 1st Avenue North
Suite 500
Plymouth, MN 55441 USA

: 763-553-7787
FX: 763-553-7789
EM: Send Email


Joyce Lizzi
Sr. Director‚ Consumer & Sensory Research Practice Leader
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Cassandra Magnussen
Client Service Director
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Business Type
  • Full Service
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Home Use Test/Product Placement
• In-person Moderation/Analysis
• Laundry Services
• Online Focus Group Hosting/Moderation
• Recruiting
• Test Kitchen Facility
• Usability Lab
• Video Streaming Services
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Quantitative Data Collection Services
• Design & Analysis
• Internet/Web Based Surveys
• Questionnaire Design
Interviewing Specialties by Audience
• Alcohol Beverages
• Alternative Healthcare
• Business-to-Business
• Children/Tweens/Teens
• College Students
• Consumer Products/Services
• Fifty+/Seniors/Elderly
• Food and Beverage
• New Products
• Package Goods
• Restaurant/Food Services
Research Methods
• Benchmarking
• Business-to-Business
• Co-Creation
• Concept Testing
• Conjoint Analysis
• Fragrance Tests/Sensory Tests
• Full Service
• Home Use Testing (HUT)
• Interactive Usability Testing
• Online Interviews/Discussions/Diaries
• Taste Tests/Sensory Tests


The National Food Lab, a Eurofins company, is the combination of three companies with long track-records of leadership – The National Food Lab, Food Perspectives Inc., and the International Food Network. Our deep technical expertise and extensive capabilities in sensory science, consumer insights, and product and process development result in unmatched end-to-end solutions.

Our experienced staff help clients develop products consumers love with services such as: • Idea discovery through early concept and prototype exploration. • Product optimization through agile, iterative consumer guidance. • Trained panel descriptive profiling and degree of difference testing. • Strategic category insights through Product Landscape™ studies. • Validation of launch readiness through national confirmation testing. • Product quality and integrity over time through shelf life sensory research. Our state-of-the-art research facility in Minneapolis, MN features commercial kitchens, focus group rooms, large flexible CLT rooms, sensory booths, and walk-in refrigerators and freezers. We also conduct product research nationally and globally through a network of preferred partners.

Food Perspectives, Inc. Listed in Quirks 2016 as a Top Company for Taste Tests by Quirk's Staff
When it comes to conducting market research, there are various methods that you can use to gain insights into a product. But when you are focusing in on food, beverage and other consumable goods, the best way to know if consumers will like a product is to have them taste it! Properly-conducted taste tests are an effective way to gather important data on new products or to measure consumers’ opinions on line extensions. Taste-testing can also help assess changes or improvements in a product and function as a way for consumers to rank your products against your competitors, providing essential information about the preferences of your target audience. Top-ranked taste-testing research firms will have the ability to find and recruit your target audience; provide access to test kitchens and other facilities essential for conducting sensory research and have the knowledge base to help you understand what it takes to conduct thorough and accurate tests to gather the most in-depth and effective data on products. Here is a list of firms offering taste-testing and sensory research capabilities.
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 20 recruiters on staff 
Database available: 100,000 names
Opt-In for: consumer
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
We recruit consumers & business/trade professionals for CLT's, HUT's, FG's. 1:1's and National Online Surveys
Description: Proprietary screening and scheduling system for adult, child, or paired quantitative tests; Reliable participation frequency controls to ensure fresh respondents; qualitative assurance of fit and articulateness across 5 dimensions.
Focus Group Services
Facility Location: office building  
Miles from Airport: 20  
# Rooms: 6 focus group rooms
Internet Access: Yes  
Usability lab: Yes  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 23 ' x 22 ' - 20 seats
Room 2: 28 ' x 15 ' - 20 seats
Room 3: 8 ' x 7 ' - 2 seats
Room 4: 8 ' x 7 ' - 2 seats
Room 5: 8 ' x 7 ' - 2 seats
Room 6: 8 ' x 7 ' - 2 seats
Description: In addition to three focus group suites, offers video streaming, four individual interview rooms, complete with viewing suite, for one on one interviews, or consumer/product interaction studies.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 80+ computer/tablet/devices with Decipher software
Internet Access: Yes
Description: iPads or computers at each testing station offer automated data collection, optional real-time data, and video streaming. Large test kitchens provide ample space and electrical.
Off-Site/Remote Interviewing
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments
Description: A network of partners throughout the US, Canada, Europe, Latin America and Asia
Research Software
Communities: Digsite  
Mobile: Tasteocracy  
Panel: Sales Force  
Project Management: Sales Force  
Social Media: LinkedIn, Twitter, Facebook and Craigslist  
Statistical Analysis: SAS, XLSTAT, Microsoft Excel  
Tabulation: WinCross, E-Tabs  
Web Survey (CAWI): Decipher