The Research Group, Inc.


5520 Research Park Drive
Batlimore, MD 21228 United States

: 410-332-0400
P2: 410-207-9717
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Barbara Gassaway
President/CEO & Moderator

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Pete Denman
Client Liason
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Nina Ross
Project Manager
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• In-person Moderation/Analysis


The Research Group’s breadth of category experience, perpetual learning practices, and creative, customized approaches are industry trademarks. We conduct online focus groups, listening sessions, interviews, and hybrid studies. Loyal clients rely on our ability to be agile and challenge the status quo. Engaged in moving knowledge forward in the health care, consumer, and government contracting industries, our researchers bring the most current intelligence to every project. We are devoted to applying academic sciences to further the understanding of human behavior as it relates to transactions and decision-making.

The Research Group is proud that world-renowned health care institutions, government agencies, and CPG and pharma companies value our contributions to inform their work.

Perspectives by Barbara Gassaway
Perspectives represents voices from the research industry, academia, and medicine. Our intent is to provide a collective news feed for elite professionals interested in market research diligence. Brevity and relevance is our mantra. Perspectives is sent and published the first Tuesday of each month. We promise to deliver compelling and brief content to provoke and enlighten.
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 300,000+ names
Opt-In for:  
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Description: The Research Group's recruitment is our core strength. We employ rigorous recruitment practices. Staff is NIH Human Research Protection and DOD PII and PHI Certified.
Focus Group Services
Facility Location: office building  
Miles from Airport: 5  
# Rooms: 4 focus group rooms
Internet Access: Yes  
Usability lab: Yes  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 19 ' x 21 ' - 12 seats
Room 2: 20 ' x 21 ' - 12 seats
Room 3: 23 ' x 25 ' - 15 seats
Room 4: 33 ' x 35 ' - 50 seats
Description: Due to COVID we are supporting currently online projects. IHUT projects {usability & general product/directions' evaluations) are arranged with convenient pick-up locations.
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: Recruit for focus groups, listening sessions, one-on-ones; database with over 100,000 fresh prospective respondents.