Troubadour Research and Consulting, LLC


501 Elm Street, Suite 775
Dallas, TX 75243-1214 United States

: +1 (469) 708-7540
P2: +1 415 800 3713
EM: Send Email


Michael LaColla

Stephanie Vance
Principal Researcher

Brianna Boyer
Data and Analytics

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
Research Methods
• Conjoint Analysis
• Segmentation


Troubadour Research and Consulting is a full-service market research firm founded in 2011. We are experts in quantitative research methods, delivering essential data and insights to help brands better identify, understand, and serve their target markets.

Our notable project experience spans research types, product categories, and industries, so clients benefit from research best practices as well as a cross-pollination of field-proven ideas.

We work hand-in-glove with clients, providing the level of integration, flexibility, and commitment required to meet project, timeline, and budget goals.

Our in-house capabilities in advanced analysis include: • Consumer segmentation • Statistical analysis and testing • Discrete choice / Conjoint analysis • Maximum difference (MaxDiff) scaling • Factor and cluster analysis • Multiple regression • Analysis of variance • Discriminant function analysis • Perceptual mapping/competitive topography • TURF analysis