Vernon Research Group


1962 First Ave. NE
Suite A
Cedar Rapids, Iowa 52402 United States

: 3193647278
P2: 3195338002
EM: Send Email


Linda Kuster

Andrew Juhl
Director Qualitative Research

Lori Dockery
Director Quantitative Research

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Online Focus Group Hosting/Moderation
• Recruiting
• Video Streaming Services
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Quantitative Data Collection Services
• Design & Analysis
• Internet/Web Based Surveys
Interviewing Specialties by Audience
• Agriculture
• Business-to-Business
• Fifty+/Seniors/Elderly
Related Services & Providers
• Minority or Female Owned Business
• Online Interviews/Discussions/Diaries Software
• Research Reporting/Analysis
Research Methods
• Brand Research
• Business-to-Business
• Concept Testing
• Conjoint Analysis
• Mixed Mode
• Predictive & Advanced Analytics
• Satisfaction Surveys


Want to work with a research partner who can maximize your investment by providing the most useful and actionable results? Vernon Research Group is an experienced, full-service market research provider that delivers more than expected for our clients. Our advanced research methodologies and business consultation expertise give clients the relevant insights they need to make sound decisions, develop plans and move their organizations forward.

Deep experience in Kano analysis, conjoint studies, Max-Diff, segmentation studies, factor analysis, Turf analysis, latent class analysis.

Expertise in research for brand, product and service development, pricing, competitive analysis, market opportunities, customer satisfaction, and customer experience. Team for any project includes advanced degreed research professional and business expert. Emphasis on actionable research.

Highly collaborative, transparent and ethical, and client-focused.

Central Telephone Facility
# Stations: 5
CATI Stations: 5 with Phone Burner plus in-house software
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 3 recruiters on staff 
Database available: 6,000 IA names
Opt-In for: consumer  
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Farmers, Teens, SBO
Description: Maintain Iowa Opinion Panel plus in-house database. Deep experience recruiting throughout U.S. Can handle challenging recruits. High show rates and great participants. Recruit for virtual, in-person, and on-site research.
Focus Group Services
Facility Location: office building  
Miles from Airport: 10  
# Rooms: 1 focus group room
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 18.5 feet ' x 18.5 feet ' - 12 seats
Description: Viewing room accommodates up to 12. 4k video. Focus Vision. Re-screen or pre-group surveys. Large wall whiteboard, large monitor with wireless keyboard. Living room or classroom style options.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 8 computer/tablet/devices
Internet Access: Yes
Description: Basic capabilities, testing kitchen with oven, stove, microwave, refrigerator, sink and counter space is adjacent to focus group room.
Off-Site/Remote Interviewing
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Research Software
Computer-Assisted Personal Interviewing (CAPI): Phone Burner plus in-house  
Computer-Assisted Telephone Interviewing (CATI): Phone Burner plus in-house  
Communities: Survey Analytics  
Mobile: Survey Analytics  
Panel: Survey Analytics  
Project Management: Teamwork  
Statistical Analysis: SSI, Sawtooth, Survey Analytics  
Tabulation: SSI