Vernon Research Group

Vernon Research Group

Headquarters
1962 First Ave. NE
Suite A
Cedar Rapids, Iowa 52402 United States

: 3193647278
P2: 3195338002
EM: Send Email

Contacts

Linda Kuster
President
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Andrew Juhl
Director Qualitative Research
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Lori Dockery
Director Quantitative Research

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On the Web


www.vernonresearch.com
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Sampling
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
• Recruiting
• Video Streaming Services
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Quantitative
Quantitative Data Collection Services
• Design & Analysis
• Internet/Web Based Surveys
Interviewing Specialties by Audience
• Agriculture
• Business-to-Business
• Executive/C-Level
• Financial
• Food and Beverage
• Hard to Reach Populations
• Hospitals & Nursing Homes
• Medical Professionals
• New Products
• Professional Services
• Travel/Tourism
Research Methods
• Brand Research
• Business-to-Business
• Concept Testing
• Conjoint Analysis
• Forecasting/Trend Research
• Interactive Usability Testing
• Political Polling/General Opinion
• Satisfaction Surveys
• Segmentation

 

Description
Want to work with a research partner who can maximize your investment by providing the most useful and actionable results? Vernon Research Group is an experienced, full-service market research provider that delivers more than expected for our clients. Our advanced research methodologies and business consultation expertise give clients the relevant insights they need to make sound decisions, develop plans and move their organizations forward.

Deep experience in Kano analysis, conjoint studies, Max-Diff, segmentation studies, factor analysis, Turf analysis, latent class analysis.

Expertise in research for brand, product and service development, pricing, competitive analysis, market opportunities, customer satisfaction, and customer experience. Team for any project includes advanced degreed research professional and business expert. Emphasis on actionable research.

Highly collaborative, transparent and ethical, and client-focused.

Central Telephone Facility
# Stations: 6
CATI Stations: 6 with Phone Burner plus in-house software
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 3 plus recruiters on staff 
Database available: 4,000 IA names
Opt-In for: consumer  
Recruit for: own facility
nationally
client off-site location 
Study Types Recruit for: consumer
business
medical
Farmers, Teens
Description: Maintain Iowa Opinion Panel statewide for recruitment. Able to recruit throughout U.S. and have international B2B experience. Can handle challenging recruits. High show rates and great participants.
Focus Group Services
Facility Location: office building  
Miles from Airport: 10  
# Rooms: 1 focus group room
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 18.5 feet ' x 18.5 feet ' - 12 seats
   
Description: Viewing room accommodates up to 12. Focus Vision. Re-screen or pre-group surveys. Large wall whiteboard, large screen monitor with wireless keyboard. Options for living room or classroom style.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 8 computer/tablet/devices
Description: Basic capabilities, testing kitchen with oven, stove, microwave, refrigerator, sink and counter space is adjacent to focus group room.
Off-Site/Remote Interviewing
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Personal Interviewing (CAPI): Phone Burner plus in-house  
Computer-Assisted Telephone Interviewing (CATI): Phone Burner plus in-house  
Communities: Survey Analytics  
Mobile: Survey Analytics  
Panel: Survey Analytics  
Project Management: Teamwork  
Statistical Analysis: SSI, Sawtooth, Survey Analytics  
Tabulation: SSI