Vital Findings

Vital Findings

10557 Jefferson Blvd., Suite E
Culver City, CA 90232

: (310)279-5510
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Jason Kramer
Managing Director

Amanda Hirsch
Senior Vice President

Krista Holt
Senior Director‚ Research and Design

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Business Type
  • Full Service
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• In-person Moderation/Analysis
Quantitative Data Collection Services
• Design & Analysis


Vital Findings is a team of market researchers, designers, and business consultants united by the belief that market research should be at the heart of the innovation process. We combine state-of-the-art research methods with inspiring design to make research findings clear, concise, and actionable.

We are unique in the balance between quant and qual evidenced by our specialties: quantitative research, advanced analytics, qualitative research, and design. We particularly welcome complex projects that challenge us to blend these four disciplines in creative new ways.

Quantitative services include segmentation, concept testing, tracking/wave studies, A&U studies, package testing, conjoint analysis, etc.

Qualitative services include: in-depth interviews, ethnography, shop-alongs, focus groups, man-on-the-street interviews, and super groups, especially as it relates to front-end product design