WBA Research


4200 Parliament Place
Suite 200
Lanham, MD 20706

: 410-721-0500
FX: 301-459-2500
EM: Send Email


Allison Booker
Executive Vice President

Renee Henley

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Research Methods
• Full Service


WBA Research is a full-service market research firm which has been serving clients in a wide range of industries since 1987. From health care, financial services, education, and transportation, to energy, associations, and travel & tourism, we've helped hundreds of organizations uncover the insights and opportunities critical for their success.

We are large enough to meet all of your qualitative and quantitative research needs, yet small enough to provide personalized service. We do not have standard solutions to any problems or issues brought to us--we work individually with each client to determine the research approach that will best meet your needs.

We have a telephone center in Lanham with 35 CATI interviewing stations.

As a woman-owned business, WBA Research is certified as follows: • Maryland Department of Transportation (MDOT) – MBE/DBE/SBE • Washington Metropolitan Transportation Authority (WMATA) – DBE/SBE • District of Columbia Department of Transportation (DDOT) – DBE/SBE • Virginia Department of Small Business and Supplier Diversity (SBSD) – SWaM DBE/SBE • California Department of Transportation (Caltrans) – DBE • Delaware Department of Transportation (DelDOT) – DBE • Georgia Department of Transportation (GDOT) – DBE • New Jersey Department of Transportation (NJDOT) – DBE • New York State Division of Minority and Women’s Business Development (DMWBD) – WBE • Texas Department of Transportation (TxDOT) – DBE • Vermont Agency of Transportation (VTrans) – DBE • Washington State Office of Minority and Women’s Business Enterprises (OMWBE) – DBE

Central Telephone Facility
# Stations: 75
CATI Stations: 75 with CfMC, Survent software
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: Yes  
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Off-Site/Remote Interviewing
In-Store Demos: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Telephone Interviewing (CATI): CfMC  
Statistical Analysis: SPSS  
Tabulation: Web Survent  
Web Survey (CAWI): CfMC