Way to Goal, LLC


430 W Warner Road
Suite 108
Tempe, AZ 85284

: 908-310-1247
EM: Send Email


Doreen Amatelli-Clark
CEO & President

Salma Kemmou
Director of Research

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Sampling
  • Supplier / Provider
Way to Goal is a healthcare business insights consulting firm, uniquely serving pharmaceutical, telehealth / telemedicine, healthcare IT, med tech and wellness / nutraceutical industries. Founded by visionary Doreen Amatelli-Clark in 2004, the Way to Goal team is distinguished by our unique breadth of experience totaling nearly 30 years, and our expertise in leading both qualitative and quantitative research in the healthcare space. Through carefully conducted market research conducted across the US, we uncover meaningful insights into your customer’s underlying motivations, mindsets, and intended behaviors so you can make well-informed decisions for your product. Whether your business is pharmaceutical, medical technology, diagnostic, or healthcare IT, our expertise and dedication to success is assured. Full service market research experts conducting research with a variety stakeholders in healthcare industry: * HCPs (health care professionals) including physicians, nurse practitioners, nurses, patients, caregivers * Healthcare Executives including Chief Medical Officers, Medical Directors, Pharmacy Directors, Payers, Chief Nursing Officers * Patients, Consumers and Caregivers

Our marketing research expertise includes both qualitative and quantitative approaches. Our experienced moderators are adept at conducting over 1000 focus groups, one-on-one interviews, online bulletin boards/communities, dyads, triads both online and in-person

Our experience spans a wide-range of medical/disease areas including immunology, endocrinology/diabetes, cardiovascular, respiratory, oncology, hematology/hemophilia, dermatology, neurology, infectious disease/vaccines, nephrology, psychiatry, women’s health, men’s health, orthopedics, ophthalmology, and various other chronic diseases, devices and diagnostics/genetic testing, lifestyle conditions, telehealth, telemedicine, and remote patient monitoring.

We have experience in a wide-range of methodologies as well: * Advisory Board (Patient and HCP) * Customer Buying Process * Customer Satisfaction * Consumer TV and Print Advertising Testing * Concept/Product/Message Testing * Design/re-design Optimization * Direct Mail Testing * Ethnographic/ in-office studies * Detail/Visual Aid Testing * DTC Evaluation * KOL/Expert Interviews * Patient/Caregiver research * Market Needs/GAP Analysis * Market Assessment * Market Landscape/Understanding * Market/Brand Positioning * Market/Brand Message Testing * Market/Customer Profiling * Patient/Customer Journey/ Patient Flow * Sales Simulation/Visual Aid Testing * U/X, Usability Testing (Website/APP/Software) * Voice of the Customer Studies * Welcome/starter kit evaluation

Perfectly Virtual: Telehealth for COVID-19 and Beyond by Way to Goal
An In-Depth Study of Telehealth in US Practices During the COVID-19 Pandemic We are seeing a dramatic paradigm shift in how telehealth or telemedicine will play a role in the future of healthcare. This in-depth qualitative study interviewed 55 practicing physicians from six different specialties across the US on their telehealth adoption and its impact on their practices during the pandemic and beyond. Topics Covered In This Report After interviewing US physicians across a variety of specialties including primary care, dermatology, cardiology, obstetrics/gynecology, oncology and psychiatry, this study helps to uncover answers for the future of telehealth in healthcare Does the type of medical practice have an impact on the speed of adopting a telehealth process?How does age or seniority of a physician correlate with willingness to use telehealth?For what types of patients or situations are physicians utilizing telehealth?What barriers do practices encounter when implementing telehealth or telemedicine technology?How do physicians keep up with the changing telehealth guidelines and financial coverage?What does the future of telehealth look like for medical practices?
Recruiting Services
Recruit for: focus groups
central location studies 
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Recruit for: nationally
client off-site location 
Study Types Recruit for: consumer